Job Title: Deputy Manager – Residential Sales (Front-End)

Role Purpose

To drive primary sales by engaging prospective customers at the front-end, converting qualified leads into site visits and bookings, while delivering a high-quality customer experience aligned to Brigade's brand standards.

Key Responsibilities

Lead Engagement & Qualification:
Handle inbound and outbound leads, understand customer requirements, and effectively qualify prospects.
Site Visit Conversion:
Drive customer site visits through persuasive communication, follow-ups, and relationship management.
Sales Closure Support:
Present projects, value propositions, and pricing details to convert prospects into bookings, in coordination with closing managers.
Customer Experience:
Deliver a seamless and premium buying experience at pre-booking stage, ensuring strong brand recall.
Pipeline Management:
Track leads, follow-ups, and conversions through CRM systems (e.g., Darwinbox / internal CRM) with high discipline.
Market Intelligence:
Stay updated on market trends, competitor offerings, and customer preferences to improve conversion effectiveness.
Cross-functional Coordination:
Work closely with marketing, CRM, and site teams to ensure smooth customer journey from inquiry to booking.

Key Metrics (KPIs)

Lead-to-site visit conversion ratio
Site visit-to-booking conversion
Revenue / bookings achieved against targets
Customer experience feedback at pre-sales stage

Ideal Candidate Profile

5–12 years of experience in real estate / high-value sales
Strong communication and persuasion skills
Customer-centric mindset with high energy and ownership

Reporting Structure

Reports to: Project sales head

Deputy Sales Manager