Lead the design and development of customer journeys using marketing automation platforms.
Understand client business objectives and create robust campaign plans including audience segmentation, journey flows, and content strategy.
Ask insightful questions to clarify campaign goals and ensure alignment with client expectations.
Present ideas and campaign strategies effectively using PowerPoint and other business tools.
Collaborate closely with project management, content, data engineering, and analytics teams to execute campaigns.
Lead and mentor a team of campaign developers, ensuring high-quality output and adherence to timelines.
Drive innovation and apply thought leadership in marketing automation and multi-channel marketing practices.
Analyze campaign performance to identify and address technical gaps.
Develop and implement robust QA processes for campaign testing and delivery.
Build and maintain performance dashboards using tools such as SFMC, Adobe, or third-party platforms.
Derive actionable insights from campaign performance data to improve effectiveness.

Requirements:

Minimum 5+ years of experience with marketing automation platforms, including Eloqua.
Eloqua B2B Masters certification is mandatory.
Strong experience with multi-channel marketing campaign execution (email, tele, website, social).
SME in audience management, content builder, journey builder, and campaign performance optimization.
Deep understanding of email domain/IP management, including SPAM filters, domain/IP warm-up, and ESP guidelines.
Excellent communication skills, capable of switching between technical and business discussions.
Strong hands-on experience in SQL and Excel.
Proven ability to manage campaign execution teams (e.g., SFMC tech resources).
Pharma industry experience is a plus.
Ability to define and implement campaign development and QA processes.

Senior Associate - Campaign Management