We are a technology-led healthcare solutions provider
We are driven by our purpose to enable healthcare organizations to be future-ready
We offer accelerated, global growth opportunities for talent that's bold, industrious, and nimble
With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy
To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
Looking to jump-start your career
We understand how important the first few years of your career are, which create the foundation of your entire professional journey
At Indegene, we promise you a differentiated career experience
You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry
We are offering a global fast-track career where you can grow along with Indegene's high-speed growth
We are purpose-driven
We enable healthcare organizations to be future ready and our customer obsession is our driving force
We ensure that our customers achieve what they truly want
We are bold in our actions, nimble in our decision-making, and industrious in the way we work

Must Have

Senior Associate Campaign Management (Eloqua)

You will be responsible for:

Lead design and development of customer journeys on marketing automation platforms
Ability to understand client's business objective and come up with a good campaign plan proposal that includes various options for audience creation, journey and content
Ask right questions and help clients come up with unambiguous campaign objectives
Present information in a crisp and business friendly manner (good presentation skills PowerPoint)
Collaborate with project management, content, data engineering and analytics teams in designing campaigns, finalizing assets and other operational activities
Lead and nurture a team of campaign developers while maintaining operational excellence across all email/campaign projects
Drive innovation and thought leadership in the field of marketing automation and multi-channel marketing
Critically analysing campaigns and identifying gaps in technical set up
Leverage past experience and come up with robust QA processes for campaign testing
Expertise in creating meaningful cross-channel campaign performance dashboards (in SFMC, Adobe, or externally) to report integrated campaign performance
Help business in deriving insights based on metrics reported in campaign dashboards

Your impact:

About you:

Demonstrate good understanding of multi-channel marketing campaigns business processes (pharma experience would be a big plus)
Is a very good communicator/articulator who is comfortable is switching between business and technical conversations
Ability to look at bigger picture (while talking to clients) and at the same time be detail-oriented (while working with internal team)
Should be SME in audience management, content builder, journey builder and performance management of MCM campaign (email + other integrated channels such as Tele, Website and Social)
Good understanding of domain and IP management for Email Engines
Knowledge of SPAM filters, tackling SPAM issues, Domain warm up, IP warm up, Spam filter criteria in major ESPs
Strong experience in SQL and excel is a MUST
Has experience in managing a campaign execution technical team (a team of SFMC tech guys)
Ability to set up campaign development and QA processes is preferred

Must have:

Senior Associate - Campaign Management