Key Responsibilities

Oversee the operation of overseas social media accounts and short-video content across key platforms including TikTok, Facebook, Instagram and YouTube. Develop localized content strategies, manage overseas social media traffic acquisition, and handle content editing to enhance brand awareness.
Manage TikTok live streaming operations for overseas markets, encompassing live content planning, marketing strategy, and live traffic acquisition. Leverage diverse operational tactics to boost brand influence and drive product conversion.
Lead localized influencer marketing, with the capability to collaborate with influencer agencies or engage influencers directly. Build and nurture influencer partnerships to expand brand reach.
Demonstrate a deep understanding of travel product portfolios, develop effective merchandise strategies, and maintain a business-oriented mindset to maximize operational effectiveness.
Continuously monitor performance data for live streams, short videos, and social media engagement, as well as product conversion rate. Rapidly adapt strategies for short-term needs while developing long-term optimization plans to drive sustained growth.

Required Qualifications

Proficient in the characteristics, user preferences, live streaming/short-video trends, and content strategies of overseas platforms. Proven experience in marketing, IP operation, or TikTok (or similar overseas platform) operation.
Fluency in English and Thai is required; Chinese language proficiency is a plus
Prior experience in live streaming, short-video production, social media management, or content marketing is highly preferred. Experience as a host or willingness to take on hosting roles is a strong plus.
Thorough understanding of overseas platform rules and best practices. Possess effective operational strategies and standardized SOPs for business management.
Creative thinker with a sharp sense of trends, abundant ideas, and strong planning and innovation capabilities to develop engaging content.
Excellent cross-team communication skills and the ability to coordinate resources effectively to execute operational plans.
Highly data-sensitive with strong data analysis skills to interpret performance metrics and drive data-informed decision-making.

Social Media & Live Streaming Operations Specialist