This is a remote, full time and permanent role as per the US Central timezone

We are seeking a highly skilled Paid Social Media Buyer to own and manage our Facebook and Instagram advertising from strategy to execution. This role is ideal for someone who is both creative and analyticalsomeone who understands that winning paid social today is driven by strong creative, rapid testing, and disciplined optimization.

You will be responsible for building ads that convert, managing spend efficiently, and continuously improving performance through data-driven decisions.

Key Responsibilities

Paid Ads Strategy & Management

Plan, launch, and manage Facebook & Instagram ad campaigns
Structure full-funnel campaigns (Top, Middle, Bottom of Funnel)
Manage audience targeting, retargeting, and lookalike audiences
Optimize campaigns for purchases, leads, and conversions

Creative & Content Development

Create ad creatives including static images, carousels, and short-form videos
Write compelling, conversion-focused ad copy
Develop and test multiple creative angles (UGC-style, testimonials, product benefits, problem-solution)
Refresh creatives regularly to prevent ad fatigue

Testing & Optimization

Run structured A/B tests across creatives, copy, audiences, and formats
Analyze results and optimize toward key KPIs (CPA, ROAS, CTR)
Scale winning ads and pause underperforming campaigns

Analytics & Reporting

Monitor performance daily in Meta Ads Manager
Provide weekly performance summaries with clear insights
Collaborate on tracking setup (Meta Pixel, Conversion API, GA4)

Required

Qualifications & Experience

25+ years of hands-on experience running Facebook & Instagram ads
Proven track record of managing meaningful ad budgets
Strong understanding of creative-first paid social strategy
Experience creating ad creatives and copy personally
Ability to interpret data and make optimization decisions independently

Preferred

Experience with eCommerce or DTC brands
Familiarity with UGC-style advertising
Experience scaling accounts to higher monthly ad spend
Basic video editing skills (Canva, CapCut, Adobe tools)

What Success Looks Like

Consistent launch of new ad creatives
Clear understanding of what is working and why
Ability to improve performance month over month
Strong ownership mindset over ad performance

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Jr. Social Media Strategist

Social Media Strategist

Paid Social Media Buyer & Creative Strategist (Facebook & Instagram)

Paid Social Media Buyer & Creative Strategist (Facebook & Instagram)