Responsibilities:

Develop and implement sales strategies to achieve regional sales targets.
Develop & ensure implementation of strategy to win the competition (identify market opportunity & growth, Develop customer & consumer strategy)
Compile and analyse all information/ data be useful for sales business including a summary report of sales operation.
Monitor and oversee subordinates to efficiently perform following performance objectives as agreed.
Forecast and responsible for the agreed volume (actual VS forecast), Analyse variances and take corrective action for missed forecast.
Develop system, processes, and way of working with other Regional Sales Managers, in coordination with Sales Director.
Make decision and solve problem which are under scope of responsibility and authority of decision.
Be a role model in terms of attitude, ethics and professional conduct.
Enhance Sales team's competencies by direct coaching, motivating and evaluating performance
Manage company supply chain strategy
Develop / manage preferable distributors, Leading business review with distributors
Manage stock and stock coverday at distributors
Allocate and monitor commercial budget in specific region
Analyze market trends, customer needs, and competition to identify opportunities for growth.
Build and maintain strong relationships with key customers and stakeholders.

Qualifications

Bachelor's degree or higher in any field
Minimum 7 years in FMCG, with at least 5 years in Sales Leadership role
Experience in Alcoholic Beverage industry is preferred
Proven track record of delivering sustainable sales growth and market expansion
Strong leadership capability with ability to inspire teams, navigate challenges, and drive performance under pressure
Demonstrated ownership mindset, accountability, and ethical decision-making
Strong analytical skills with ability to translate data into strategic actions
Excellent stakeholder management and relationship-building skills
Experience managing sales budgets, forecasts, and performance tracking
Self-aware leader who actively seeks feedback and continuously improves leadership effectiveness
Demonstrates curiosity and learning agility, staying close to market trends, customer insights, and new ways of working
Demonstrates the ability to use AI tools effectively, develop clear prompts, critically assess outputs, and incorporate AI into workflows to enhance efficiency and quality.

Regional Sales Manager (Northern)