Job Description

Join the team redefining how the world experiences design.

Kamusta, hey, g'day, mabuhay, kia ora, , hallo, !

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where And How You Can Work

Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we're focusing on Thailand so we can best support our teams and keep collaboration flowing.

This role is a 12-month engagement, working full-time hours per week.

What You'd Be Doing In This Role

As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

Canva's SEO is world-class, and we're looking for a passionate SEO Outreacher to join the International SEO team to help scale our next phase of growth in Thailand!

You'll build high-quality backlinks for priority landing pages in Thailand while exploring brand mention opportunities. You'll report to both your Thailand SEO Country Lead and the Global Outreach Lead, executing local strategy while contributing to global coordination.

You're not just executing a list handed to you. You're expected to be proactive, spotting opportunities, proposing optimizations, contributing to strategy discussions, and solving problems resourcefully. You'll operate with significant autonomy while staying aligned to your SEO Country Lead's priorities.

Success means delivering measurable authority growth that improves Canva's rankings and search visibility, helping more local users discover Canva and contributing to the country's market penetration goal.

At The Moment, This Role Is Focused On

Link Building Execution

Campaign Planning And Execution

Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets
Research and build prospect lists using Canva's proven frameworks: guest posting, resource page insertions, broken link building...
Analyze competitor backlink profiles to uncover replicable opportunities
Prioritize prospects based on relevance, authority, and likelihood of success

Outreach And Relationship Building

Write personalized, culturally fluent outreach emails that resonate with Thailand publishers and editors
Manage end-to-end outreach workflows: initial contact follow-ups negotiation placement relationship maintenance
Build authentic, long-term relationships with website owners, journalists, and content creators
Maintain detailed records of all outreach activity, responses, and outcomes in shared tracking systems

Quality Assurance And Reporting

Ensure all backlinks meet Canva's strict white-hat quality standards (relevant, editorial, on-topic placements)
Monitor link placements for compliance, indexation, and longevity
Report monthly on progress toward goals, flagging risks or blockers proactively
Contribute insights to monthly performance reviews with Country SEO Lead and Global Outreach Lead

Brand Mentions

Platform Engagement

Identify key platforms where our brand can gain beneficial recognition
Create outreach initiatives that align with each platform's culture and standards
Assess and record which mentions enhance visibility

Content Strategy

Explore how content is prioritized across various sources
Work with relevant teams to find suitable content opportunities
Monitor performance and share insights to refine our overall approach

Strategic SEO Support & Cross-Functional Integration

Supporting Your Country SEO Lead

Support the Country SEO Lead with content optimization, technical SEO tasks, or strategic projects as needed
Contribute insights from outreach campaigns (what's working, competitor intel, publisher feedback) to inform country SEO strategy

Country Team Integration

Stay connected to Thailand's community, marketing, partnerships, and product teams—spotting backlink and brand mention opportunities from their initiatives (events, campaigns, launches, partnerships)
Proactively propose how outreach can amplify other teams work (e.g., turning community events into press coverage, partnerships into co-marketing with backlinks)

AI-Powered Efficiency

Enhance Productivity With AI

Utilize AI tools for tasks like research, drafting communications, and analyzing responses
Develop workflows to automate routine activities, such as data processing and report generation
Explore new AI solutions and share successful practices with the team

Process Improvement

Spot inefficiencies in workflows and suggest AI-driven improvements
Record automation strategies and add them to the shared resources

Experimentation & Global Team Contribution

Run And Document Experiments

Design and execute A/B tests on outreach tactics: messaging angles, email formats, follow-up timing, personalization techniques
Test new link building tactics or platforms and document results
Share experiment findings with the global team via written reports, presentations, or team workshops

Knowledge Sharing

Contribute to monthly global outreach team syncs with insights, learnings, and questions
Update the global outreach playbook with Thailand-specific tactics, templates, or best practices

What We're Looking For

Thailand Market Expertise

Native Thai speaker with business-level English (to collaborate globally and access English-language resources)
Deep understanding of Thailand digital publishing landscape, content creator ecosystem, and outreach norms
Ability to identify locally relevant opportunities that non-locals would miss

Relationship Building & Communication

Positive, enthusiastic, and personable with excellent written communication skills
Proven ability to build authentic, trust-based relationships remotely
Resilient in handling rejection—able to reframe conversations, identify alternative value exchanges, and negotiate win-win placements without paid links
Skilled at tailoring messaging for different audiences (journalists, bloggers, YouTubers, community moderators)

SEO or Marketing Experience

1-2 years experience in link building, digital PR, content marketing, or related outreach-focused roles
Basic understanding of how search engines work and what makes a high-quality backlink
Familiarity with SEO tools (Ahrefs, Google Search Console, Screaming Frog) or willingness to learn quickly

AI Fluency & Technical Comfort

Comfortable using AI tools for drafting, research, and analysis
Basic understanding of how LLMs work
Not afraid of learning new software

Attention to Detail & Process Discipline

High attention to detail—able to closely follow detailed written instructions and quality standards
Organized and systematic in tracking outreach activity, managing contacts, and reporting progress
Comfortable working within structured frameworks while proposing improvements

Ownership & Proactive Mindset

You don't wait for instructions—you propose optimizations, identify opportunities, and solve problems resourcefully
You're comfortable with autonomy and accountability
You escalate strategically when blockers arise but default to solving problems yourself

Collaborative & Experimental Mindset

Thrives in a highly collaborative environment—both within the global SEO team and across country functions (marketing, community, PR)
Excited to embed with non-SEO teams and spot opportunities where outreach expertise adds value
Skilled at building trust across teams and making collaboration feel natural, not forced
Comfortable with experimentation, iteration, and occasional failure as part of the learning process
Curious and growth-oriented—always looking for ways to improve your craft and support others

Strategic Thinking (Growing Capability)

Ability to connect individual outreach campaigns to broader SEO goals
Comfortable participating in strategy discussions and contributing ideas
Willingness to step beyond pure execution and think about why not just how

About The Team

At Canva, we create tools that empower the world to design. Our mission is to democratize design and empower creativity for anyone and everyone, on every platform. Since launching in August 2013, Canva has grown exponentially—we're one of the world's fastest-growing startups, and the journey has only just begun.

International is becoming Canva's biggest growth driver in 2026 and beyond. To reach our foundational goal of having 1 in 5 internet users use Canva every month, we're shifting from translating English successes to implementing truly local strategies that resonate with and convert local audiences.

The LOX group spans the globe with keyword researchers, technical SEO specialists, content specialists, copywriters, engineers, data analysts, designers, and operations specialists. As SEO Outreach Specialist for Thailand, you'll be part of the Logged Out Experience (LOX) Group and International Supergroup, working in a dual alignment model, embedded in your Country team locally while contributing to the global outreach team.

Other Stuff To Know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!

Check out lifeatcanva.com for more info.

SEO Specialist, Thailand (12 Month Contract)