Key Responsibility:

1) Category Strategy & Planning

Develop and execute category strategies aligned with online growth objectives.
Analyze market trends, customer behavior, and platform data to identify new opportunities and assortment gaps.

2) Assortment & Product Management

Curate and manage a compelling online assortment with a balance of high-demand, trending, and new-to-market products.
Collaborate with sourcing and merchandising teams to onboard new products especially own brands

3) Promotion & Campaign Planning

Plan and execute category promotions across key campaigns, mega days, and platform-specific events (e.g., Lazada, Shopee, TikTok Shop).
Coordinate with digital marketing and platform teams to maximize visibility and traffic.

4) Pricing & Profitability

Monitor market pricing, set competitive prices, and drive margin improvement through strategic pricing and CN (Credit Note) management.
Collaborate with finance and offline teams to align on cost allocation and margin support.

5) Performance Analysis

Track and report on category KPIs including GMV, revenue, sell-through, inventory health, and margin.
Utilize data to identify opportunities and take corrective actions to improve performance.

6) Cross-functional Collaboration

Work closely with offline merchandising, supply chain, warehouse, and platform teams to ensure smooth operations and customer satisfaction.
Act as a key contact point between offline and online teams for O2O alignment and stock clearance initiatives.

Qualification:

Category Management – Understanding of product lifecycle, assortment planning, product trend and merchandising.
eCommerce Platforms Knowledge – Familiarity with Lazada, Shopee, TikTok Shop, and seller tools.
Data Analysis – Ability to interpret sales data, pricing trends, and customer insights to drive actions.
Vendor Management – Experience in sourcing, negotiation, and maintaining vendor relationships.
Campaign Planning – Skill in creating and executing promotions aligned with platform campaigns.
Pricing Strategy – Knowledge of competitive pricing, CN management, and margin optimization.
Cross-functional Collaboration – Strong coordination skills with offline merchandising, operations, finance, and marketing teams.
Communication Skills – Clear and effective communication in both Thai and English.
Problem-solving – Ability to respond quickly and effectively to changing online market dynamics.
Adaptability & Agility – Comfortable working in a fast-paced, data-driven environment with frequent changes.

CP AXTRA | Lotus's

CP AXTRA Public Company Limited.

Nawamin Office: Buengkum, Bangkok 10230, Thailand

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Department Manager - Category Management-HLH (Promotion & Campaign Planning)