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Location: Bangkok

We are looking for an experienced Marketing Manager to lead integrated marketing strategies across E-Commerce and O2O (Online-to-Offline) channels for a fast-growing skincare & cosmetics business.

Key Responsibilities

Develop and execute integrated marketing strategies to drive brand awareness, customer acquisition, and sales growth.
Lead E-Commerce marketing across Shopee, Lazada, TikTok Shop, Brand.com, and other online channels.
Plan and execute O2O campaigns to drive traffic from digital platforms to offline retail and vice versa.
Own product launch strategies, promotional calendars, and seasonal campaigns.
Manage Digital Marketing, Social Media, KOL/Influencer, CRM, and Performance Marketing initiatives.
Analyze campaign performance, sales, consumer insights, and ROI to optimize marketing effectiveness.
Collaborate closely with Sales, E-Commerce, Trade Marketing, Creative, and Operations teams.
Manage marketing budget and ensure efficient investment across all channels.
Lead and develop the marketing team while working cross-functionally to achieve business goals.

Qualifications

Bachelor's Degree in Marketing, Business Administration, or related field.
5–10 years of experience in Marketing, preferably in Beauty, Skincare, Cosmetics, FMCG, or Consumer Products.
Strong experience in E-Commerce Marketing and Omnichannel/O2O Marketing.
Hands-on experience with platforms such as Shopee, Lazada, TikTok Shop, and Brand.com.
Solid knowledge of Digital Marketing, Media Planning, CRM, Influencer Marketing, and Performance Marketing.

Marketing Manager (E-Commerce & O2O) | Beauty / Skincare / Cosmetics