Founded in 1982 by World Food Prize Laureate Simon Groot, East-West Seed develops innovative tropical vegetable seeds that help farmers improve yields, income, and food security across Asia, Africa, and Latin America. Our mission is simple yet powerful: to improve the livelihoods of vegetable farmers through innovation, knowledge, and quality seeds.

The Global Crop Marketing Manager (CMM) drives the Global Crop Strategy, leading a high-impact crop portfolio for long-term growth, profitability, and market leadership.

Key Responsibilities:

Crop Portfolio Strategy & Innovation

Define mid- and long-term breeding objectives and product strategy based on market and competitive insights
Lead innovation and manage the R&D pipeline aligned with regional and commercial priorities
Drive product trials, performance evaluation, and lifecycle decisions

Portfolio Performance Management

Monitor portfolio performance using KPIs and data-driven insights
Adapt strategies to market trends and maintain competitive positioning

New Product Introduction & Value Proposition

Lead successful product launches informed by customer insights and market gaps
Build strong product positioning, branding, and value propositions
Support Sales with technical data and participate in key marketing activities

Cross-Functional Leadership

Partner with R&D, Marketing, Sales, and regional teams to ensure execution excellence
Align stakeholders and foster a high-performance global culture

Financial Acumen

Drive crop margin growth through value-driven innovation
Optimize pricing, margins, and portfolio profitability

What We're Looking For:

Bachelor's degree in Agriculture, Business Administration, or a related field. A postgraduate degree (MBA, MSc) is preferred.
Minimum of 8 years of global/regional marketing experience within a seed company or within agribusiness sector.
Experience in managing global or regional portfolios in vegetable seeds or similar industries is a strong advantage.
Proven track record in crop strategy, new product introduction, and commercial execution.

Location to be based: Nonthaburi, Thailand

Why Join Us

East-West Seed is a global vegetable seed business dedicated to empowering smallholder farmers with high-quality seeds and agronomic knowledge. By joining our team, you'll play a critical role in shaping the future of a purpose-driven organization making a real impact worldwide. Our company supports nearly 23 million farmers in over 75 countries, operates 20 R&D facilities in 9 countries, and employs approximately 2,800 people worldwide.

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