Job Overview

Cluster Assistant Manager - Digital Marketing / Executive is responsible for digital marketing execution for hotels within the markets. Responsibilities to support property-level support, regional campaign rollout, pre-opening digital marketing, and ongoing performance optimization across paid media, SEM, Koddi, and web channels.

Duties & Responsibilities

Hotel-Level Support & Guidance

Support Cluster Director of Digital Marketing for property Digital Marketing Managers for day-to-day execution, campaign troubleshooting.
Review and optimize property-level digital campaigns to maximize performance.
Review digital marketing activation to ensure hotels meet digital KPIs.

Market Campaign Execution

Execute market level both room and F&B campaigns across all relevant digital channels with the direction from Cluster Director of Digital Marketing, ensuring the communications is aligned with Hyatt brand as well as campaign is optimized.
Adapt global creative concepts for regional relevance and rollout.
Coordinate cross-channel execution including paid search, paid social, display, metasearch, and CRM.

Performance & Optimization

Monitor and analyze campaign performance at both regional and hotels levels
Use data to make real-time optimizations and inform future planning.
Benchmark performance against industry/brand standards and past results

Web, SEM & OTAs

Ensure property landing pages and hotel content are fully optimized for search visibility and conversion.
Support targeted email marketing initiatives and audience segmentation for hotels within the markets.

Tools & Platforms

The role will require to understand and able to learn:

Paid Media Platforms: Koddi, Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, OTAs ads.
Analytics & Tracking: Adobe Analytics, Google Tag Manager, Meta Pixel, Looker Studio, UTM tracking.
SEO & Keyword Tools: SEMrush, Google Search Console, keyword research tools,
CRM & Email Marketing: TableCheck and related CRM tools

Qualifications

Bachelor's degree in Marketing with Digital focused.
At least 3 Years of hands-on digital marketing execution.
Proven ability to manage multi-channel campaigns.
Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.
Ability to work independently and to partner with others to promote an environment of teamwork.
Ability to manage change effectively.
Highly motivated and pro-active; act with professionalism and positivity in all interactions.
Ability to deliver high and consistent service.

Cluster Assistant Manager - Digital Marketing / Executive (Thailand, Cambodia, Maldives)