Beckhoff offers advanced automation systems based on PC-based control technology. The product range primarily covers industrial PCs, fieldbus components, drive technology, automation software, control cabinet-free automation, and hardware for machine vision. Components and system solutions from Beckhoff are used in a wide range of sectors and applications worldwide.

Our team in Thailand consists of Sales, Marketing and Application Support.

You will report to the Country Sales Manager.

Responsibilities

Execute company business plans and achieve assigned sales targets
Develop and maintain strong customer relationships through a customer-centric and solution-driven approach
Understand customer challenges and propose suitable industrial automation solutions
Identify, develop, and convert new business opportunities while expanding existing accounts
Conduct technical presentations and product demonstrations, highlighting the value and benefits of automation solutions
Collaborate closely with application engineers and product specialists to design customized solutions based on customer requirements
Provide recommendations for system improvements, upgrades, and new automation implementations
Manage sales pipeline and maintain accurate records of opportunities, activities, and customer interactions
Prepare regular sales reports, forecasts, and key account updates for management review
Stay updated on market trends, competitor activities, and emerging technologies within the automation industry

Qualifications

Bachelor's degree in Engineering (Automation, Mechatronics, Electrical, Electronics, or related disciplines preferred)
3–5 years of experience in technical sales, business development, or account management within industrial automation, manufacturing, or related B2B industries
Based on the relevant experience, candidate may be considered for Sales Engineer or Senior Sales Engineer accordingly
Strong hunter mindset with proven ability to independently identify, pursue, and win new business opportunities
Ability to build long-term partnerships with customers while driving business growth
Solid understanding of industrial automation technologies, including PLC, SCADA, robotics, sensors, motion control, and manufacturing ecosystems
Experience working with industries such as manufacturing, automotive, electronics, FMCG, or industrial machinery is an advantage
Strong communication and presentation skills in both English and Thai
Self-motivated, proactive, and capable of working independently as well as collaboratively across sales and technical teams
Strong problem-solving mindset with the ability to translate technical concepts into business value for customers

Preferred Attributes

Customer-oriented with strong interpersonal and relationship management skills
Commercially driven with excellent negotiation and business development capabilities
Passion for technology, innovation, and industrial automation solutions

Benefits

Exciting tasks in an international environment with the technology leader in automation
Opportunity to learn advanced PC-based automation, PLC, HMI, EtherCAT, and motion control technologies
Exposure to practical customer application requirements and real automation use cases
Training and development opportunities for fresh graduates and junior engineers
An open, family-oriented corporate culture
Room for personal growth and professional development

Further information about our company can be found on www.beckhoff.com.

In order to continue to use myBeckhoff, you need to agree to the export control and sanctions compliance terms.

If you do not agree to these terms, you will automatically be logged out of myBeckhoff.

Sales Engineer / Senior Sales Engineer (m/f/x)