Key Responsibilities

1. Cross-BU CRM Journey Planning & Support

Design CRM journeys for business-unit campaigns and translate requirements into executable journey structures.
Map campaign logic into SFMC Journey Builder flows, including entry sources, decision splits, wait steps, audience rules, and channel activities.
Ensure journeys align with lifecycle direction and recommend appropriate channel mix such as Email, SMS, Push, etc.
Support journey testing, scheduling, and launch readiness with relevant stakeholders.

2. CRM Campaign Consultation Across Teams

Act as a CRM journey advisor to business units.
Provide guidance on campaign structure, targeting approach, communication timing, personalization opportunities, and SFMC Journey Builder feasibility.
Support campaign feasibility assessment and ensure execution follows CRM best practices and platform capability.

3. Campaign Trafficking & Communication Governance

Serve as the central visibility point for CRM campaigns across all business units.
Maintain campaign calendar oversight, track deployment timing, identify communication overlap risks, and coordinate prioritization across teams.
Ensure campaign execution aligns with platform capacity and delivers a consistent member communication experience.

4. Salesforce Marketing Cloud & Journey Builder Optimization

Identify required data attributes, segmentation needs, and personalization structures for campaign targeting.
Configure or support SFMC Journey Builder components, reusable journey templates, automation dependencies, and QA requirements.
Coordinate with Martech / implementation teams to improve platform capability, journey logic, and campaign deployment scalability.

5. Campaign Performance Awareness & Advisory

Monitor campaign performance directionally and support teams in interpreting engagement signals.
Recommend optimization opportunities and identify repeatable campaign improvement patterns.

6. SMS & Channel Budget Management

Manage SMS allocation and monitor usage against available budget.
Recommend cost-efficient channel selection and coordinate communication resource planning across teams.

Requirements

Bachelor's degree in Marketing, Business Administration, Digital Marketing, Information Systems, or related fields.
2–4 years of experience in CRM, Marketing Automation, Campaign Management, Loyalty Marketing, or related roles.
Hands-on experience with Salesforce Marketing Cloud, especially Journey Builder, Email Studio, Data Extensions, and campaign deployment workflows.
Ability to translate campaign requirements into executable CRM journey structures, including entry criteria, decision splits, wait logic, channel activities, suppression rules, and journey readiness checks.
Strong understanding of CRM strategy, customer lifecycle communication, segmentation, personalization, and multi-channel campaign planning.
Good coordination and stakeholder management skills, with the ability to work across Promotion, Event, Online, Loyalty, Data, Martech, and IT teams.
Basic analytical skills to interpret campaign performance and recommend optimization opportunities.
Detail-oriented, structured, proactive, and able to manage multiple campaigns and priorities simultaneously.
Experience in retail, loyalty program, e-commerce, travel retail, or membership-based business is an advantage.
Basic knowledge of SQL, HTML, AMPscript, SFMC Platform (Journey Builder, Email Studio), LINE OA, GA4, Looker Studio, or Power BI is a plus.

Assistant CRM Manager (Martech)