Segment Strategy & Strategic Management (AVP-VP)

Role & Responsibility:

Retail Banking and Customer Segment Strategy

Analyze customer segments (Wealth & Mass) to identify business trends and opportunities
Conduct market research, customer analysis, and competitor benchmarking to support strategic direction
Support the development of segment-level strategies aligned with Retail Banking direction
Provide analytical inputs on target segments, growth opportunities, and business priorities

Strategic Initiatives and Business Transformation

Support the development and structuring of strategic initiatives and business transformation programs within Retail Banking
Assist in developing strategic initiative roadmap, including key milestones and prioritization of initiatives
Support the development of new business models and service approaches to capture emerging opportunities
Support the development of implementation approaches for strategic initiatives in collaboration with relevant stakeholders
Coordinate with relevant stakeholders to support execution of strategic initiatives and monitor progress, highlighting key issues or improvement opportunities

Strategic Insights and Decision Support

Analyze and synthesize business and customer data to identify trends, opportunities, and key insights
Work with Data team to leverage customer analytics and support business analysis
Collaborate with Finance, Data, and relevant support units to integrate market data and business indicators (e.g., KPIs), and synthesize them into key strategic implications to support customer segment and Retail Banking analysis
Provide analytical inputs and insights to support the annual business planning process and alignment with strategic direction including strategic information and presentations for management discussions
Develop analysis and prepare materials to support management decision-making and strategic discussions

Strategic Governance and Stakeholder Coordination

Coordinate with Retail Product, Retail Network, Marketing, Data and other teams to support alignment of business direction
Support analysis of business opportunities through collaboration with strategic partners and subsidiaries
Assist in consolidating and reviewing strategic information from related teams
Support improvement of internal processes related to strategy and planning activities

Key skills required

Strategic thinking skills
Business & customer analysis skills
Data analysis & interpretation skills
Problem solving skills
Stakeholder management skills
Communication & presentation skills

Required Qualifications & Experience

Bachelor's degree or higher in Business, Economics, Finance, Marketing, Engineering, or related fields
Minimum 3-5 years experience in strategy, business analysis/planning, or strategic project management
Strong understanding of banking, financial products, and retail customer segments (e.g., Wealth, Mass)
Strong analytical and strategic thinking with ability to turn data into actionable insights
Experience presenting strategic recommendations to senior management
Strong communication, stakeholder management, and cross-functional collaboration skills
High integrity, problem-solving ability, and positive attitude
Good command of English (spoken and written)

Contact : 083 794 2993 (K.Chalida)

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