Your Tasks

Role Purpose

Develop the execution of the brand strategy at the point of sales by understanding the needs of retailers, apply the proper Channel by category lenses and translating it into solutions for the customer management and field teams. Incorporates Channel and Shopper Understanding to ensure that a clear Picture of Success (PICOS) is designed and delivered by Channel by category.

Own the execution of the assigned channel in the scope.

Key Responsibilities

Planning: Ensure that the ABP meets the needs of markets and are properly funded and resourced.

Support the mapping of the needs of all activation markets and incorporate it into lead market workstreams
ABP/ Fast Start/ Business reviews: Build ABP/ Fast Start/ Business reviews S&CM workstreams for Channel by category
S&OP: Build cluster forecast for Channel by category
Base business and innovation: Build base business and innovation packages for all markets in the cluster: PICOS, POSM, Selling, story, selling Kit, Forecasts, etc.

Commercial operations: Ensure a fit for purpose SCM operating model is embedded in each market in the cluster, in line with the NOPM

PICOS: Customize all regional PICOS for all markets in the cluster
Pricing: Build comprehensive pricing guidelines per RE defined and deployed for all markets in the cluster
Promo: Design comprehensive Promotion Menu/ guidelines by Channel by category
Insights: Build, collect and communicate insights by Category/ Channel to all markets in the cluster

Customer Engagement - Direct & Indirect: Ensure that customer and channel lenses are fully reflected into SCM plans and deliverables

Presentations: Build Customer Category Presentations (Innovation, Category, JBP, T2T) as needed
Engagement: Build content for JBP/ T2T for all defined customers in the cluster
Thematic/ programs: Build programs for the cluster: CSR, AVC, Active Accounts etc.
Performance Management: Work with markets on identified issues/opportunities

Store Execution: Own a store-back mindset in all programs and workstreams

Win the Shopper: Build content for WTS
Trax: Build quality content (MSL, Primary shelf KPIs). Work with sales and SOE to address gaps
Top stores: Work with markets to build robust top store program to drive outperformance
Field immersion: Do trade visits to verify retail context and collect information / insights about execution, trends, and competitors

Your Profile

5+ years of experience in Marketing, Sales, or Trade/Shopper Marketing
Strong understanding of category, channels, and multi-channel strategies
Solid financial analysis and business planning skills
Experience aligning brand and channel strategies into effective execution
Customer-centric mindset with ability to identify needs and drive strategies
Strong stakeholder management skills in a matrix organization
Able to work under ambiguity and manage conflicts effectively
Hands-on, results-driven, and adaptable in a fast-paced environment
Strong communication and interpersonal skills; team player
Energetic, proactive, and confident with high integrity
Passion for simplification and driving synergies
Fluent in English

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information

Office Location:6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500. (Remotely Working from home could be applied)

Trade Marketing Channel Manager - Hyper / Super