MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre is set to deliver a fantastic customer experience with a vibrant mix of retailers.

MyTOWN Shopping Centre is developed jointly by Boustead Holdings Berhad and Ikano Pte. Ltd. For more information, log on to http://www.mytownkl.com.my/

Job Description

Responsible

Lead the planning and execution of all mall events and on-ground activations.
Align the comprehensive event calendar with overall business goals, including festive, retail, and CRM campaigns.
Drive tenant participation and actively cultivate strategic partnership opportunities.
Serve as the key liaison for all event-related vendors and external event organizers.
Oversee the event budget, vendor selection processes, and rigorous ROI tracking.
Ensure the seamless execution and delivery of all on-ground live experiences.
Collaborate seamlessly with the Brand & Content team for event amplification and storytelling.
Manage ongoing tenant support, relationships, and stakeholder alignment.
Lead strategic planning for footfall generation and active stakeholder management.
Provide project leadership and execution oversight for the Senior Executive and Executive within the division

Accountable

Fully accountable for the overall event and partnership strategy.
Owns decision-making regarding which events matter, which to run, and which strategic partners to engage with.
Responsible for investment prioritization, resource allocation, and planning event expenses.
Owns the final performance outcomes, specifically footfall generation, tenant value, and event ROI.
Accountable for setting direction, defining priorities, and establishing success metrics for the Events & Partnerships division.

Contribute

Provide the CRM team with on-ground customer engagement data to help inform targeting and loyalty mechanics.
Provide the Brand & Content team with event concepts, timelines, and key highlights to translate into campaign messaging.
Share post-event performance data and audience insights to support broader marketing optimization.
Advise on market trends, competitor activations, and experiential best practices across the portfolio.
Support cross-functional integration by offering on-ground logistical expertise to other departments running mall-wide initiatives.

Qualifications

Motivation

Experiential Impact: Passionate about building world-class retail experiences and seeing the direct impact of on-ground events on business growth.
Customer-centric: Strong drive to exceed visitor expectations and deliver exceptional live value and entertainment.
Relationship Building: Motivated by cultivating meaningful partnerships with tenants, brands, and the community.
Continuous Improvement: Energized to challenge common ways of thinking to innovate and elevate the mall's experiential offerings.
Commercial Drive: Highly motivated to achieve strategic outcomes like footfall growth and robust event ROI.

Knowledge

Experience: Minimum 6 years of proven marketing and event management experience.
Experiential Marketing: Deep understanding of on-ground activations, live events, and experiential design.
Financials and Budget: Strong understanding of financial planning, event budgeting, and marketing ROI analysis.
Project Management: High expertise in complex project leadership, timeline management, and vendor sourcing.
Stakeholder Management: Advanced knowledge of tenant liaison, partnership development, and negotiation tactics.
Retail and Shopper Landscape: Thorough knowledge of retail dynamics, shopper behavior trends, and what drives footfall.
Data and Insights: Ability to interpret data (footfall, participation, engagement) to evaluate event performance and optimize future plans.
Crisis Management: Strong capabilities in conflict resolution and managing on-ground operational challenges.
Language: Fluent in English and Bahasa Malaysia with strong verbal, presentation, and public speaking skills.
Qualifications: Minimum Diploma in Marketing, Business, PR, Communications, Event Management, or related disciplines.

Additional Information

Capabilities:

Leadership by Example: Creates an atmosphere that inspires the events team, acts as a role model for MyTOWN values, and takes responsibility for the division's outcomes.
Strategic Prioritization: Highly capable of setting clear directions, defining success metrics, and deciding where to invest resources effectively.
Teamwork & Togetherness: Promotes collaboration, especially with Brand & Content and CRM, to ensure seamless cross-functional campaign execution.
Passion & Commitment: Enthusiastic and result-driven, following through on commitments and adapting quickly to changing on-ground circumstances.
Problem Solving: Offers relevant, creative solutions to meet customer and tenant needs while managing dilemmas using MyTOWN values.
Common Sense & Simplicity: Communicates clearly with vendors and partners, ensuring complex event logistics are implemented effectively.
Daring to be Different: Thinks out-of-the-box for event concepts, continuously experimenting with new experiential ideas with courage.
Empowerment: Effectively delegates responsibilities to the Senior Executive and Executive, providing them with the resources needed to accomplish logistical tasks.
Integrity: Accountable and honest, establishing trust with strategic partners and tenants.
Data-Driven Action: Uses post-event performance data to monitor success and acts on these results for future planning.

Assistant Manager, Events and Partnership at MyTOWN Shopping Centre