Join our dynamic corporate team and become part of Aman Group. With offices strategically located around the world (Zug, London, Dubai, Singapore, Bangkok, Miami and New York), our corporate colleagues are at the forefront of driving innovation and excellence for our ultra-luxury brand.

Role:

We are seeking a driven and detail-oriented Regional Director of Marketing, based in our Bangkok Corporate Office. The Director of Marketing, APAC oversees regional marketing strategy and execution across a defined portfolio of Aman properties. The role is responsible for developing and implementing integrated marketing plans that drive brand awareness, engagement, and commercial performance within the region while ensuring consistency with Aman's global brand standards.

Reporting to the Vice President of Marketing with a dotted line to the Managing Director, APAC, the role will work closely with on-property Marcomms team in delivering property and area-level campaigns, content initiatives, and commercial activations. The role has omni-channel marketing responsibility and requires knowledge of performance marketing channels as well as content marketing and communications. The individual will partner closely with the global Marketing, PR, and Digital teams to ensure local initiatives complement global priorities, translating Aman's brand vision into regionally relevant storytelling and guest engagement.

Responsibilities:

Lead development and execution of marketing strategies for properties within the assigned region, ensuring initiatives align with Aman's global marketing frameworks and commercial objectives
Translate global marketing campaigns and priorities into regional execution plans, tailoring activities to reflect local market opportunities and customer insights
Lead regional campaign planning and delivery, ensuring all content, creative, and messaging reflect Aman's luxury brand positioning and narrative standards
Collaborate with the Global Marketing and Brand & Creative teams on the execution of approved campaign materials, photo and video shoots, and other brand assets required for regional deployment
Work collaboratively with global and property Sales, Revenue, and E-Commerce teams to ensure marketing strategies and content directly support revenue, occupancy, and conversion goals
Work closely external brand agencies across Digital Marketing and PR to help drive commercial performance and awareness of our resorts
Coordinate with global Marketing and PR teams to ensure regional press, partnerships, and brand activations are consistent with global narratives
Monitor regional marketing performance across digital, CRM, and offline channels, ensuring activity drives engagement and conversion
Analyse campaign effectiveness and ROI, presenting insights and recommendations to the on-property teams, GMs and Vice President of Marketing
Lead, mentor, and develop regional and property-based marketing professionals, fostering collaboration and high performance across teams
Set clear objectives and expectations for the regional marketing team, ensuring accountability to brand and commercial goals

Requirements:

10 years of experience in marketing leadership within luxury hospitality, travel, or lifestyle sectors, including regional or multi-property oversight
Proven success developing and executing integrated marketing strategies that drive engagement and revenue performance
Strong understanding of omnichannel marketing, campaign planning, and performance analytics
Experience collaborating with brand, creative, and digital teams to deliver large-scale marketing initiatives
Exceptional leadership, project management, and communication skills
Strong visual aesthetic aligned with brand standards, copywriting and content development skills, photography and video direction capabilities Proven ability to translate global strategies into regionally relevant marketing programs
Bachelor's degree in marketing, Communications, or a related field; master's degree preferred

Benefits

At Aman Group, we believe that our colleagues are at the core of our success. We offer competitive benefits including exciting international career opportunities in a company that is expanding rapidly. We prioritise and support your career journey, making you feel valued, included and at home.

If you thrive in an ultra-luxury environment and are passionate about ensuring flawless distribution

Regional Director of Marketing - APAC