About LG Electronics

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, Life's Good, embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

About the job

driving awareness, generating leads, and supporting the sales of our innovative information display products to business clients. You will play a key role in developing and executing marketing strategies that resonate with our target audience and articulate the unique value proposition of our solutions.

What you'll do

Develop and execute comprehensive B2B marketing strategies and campaigns specifically for information display products to drive lead generation and customer acquisition.
Create compelling and informative content tailored for B2B audiences, including whitepapers, case studies, product brochures, website copy, blog posts, email campaigns, and presentations, highlighting the benefits and applications of our information displays.
Manage and optimize digital marketing channels, including SEO, SEM, social media (LinkedIn, etc.), and email marketing, to increase online visibility and engage target businesses.
Collaborate closely with the sales team to develop sales enablement tools and materials, such as pitch decks, competitive battlecards, and product training, to support their efforts in promoting information display solutions.
Conduct market research to identify industry trends, competitive landscapes, and customer needs within the information display market, providing insights for strategic marketing initiatives and product positioning.
Plan and coordinate participation in industry events, webinars, and trade shows to showcase our information display products and generate leads.
Analyze marketing campaign performance using relevant metrics (e.g., ROI, conversion rates, website traffic) and provide data-driven insights to optimize future strategies.
Assist in managing the marketing budget and tracking expenditures for various campaigns and initiatives.
Work cross-functionally with product development, sales, and executive teams to ensure consistent messaging and alignment of marketing efforts with overall business goals.

What you must have

Bachelor's degree in Marketing, Business, Communications, or a related field.
Minimum of 3 years of hands-on experience in B2B marketing, with a proven track record of developing and executing successful marketing campaigns.
Demonstrated understanding of B2B sales funnels and lead generation strategies.
Strong written and verbal communication skills, with the ability to translate technical product features into compelling customer benefits.
Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
Experience with digital marketing channels, including SEO, SEM, social media, and email marketing.
Excellent analytical skills with the ability to interpret data and make informed marketing decisions.

B2B Marketing Specialist (Information Display Product)