Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, Life's Good, embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, 'Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

About The Job

to lead and scale our commercial washing machine franchise business. This role is responsible for franchise strategy, partner performance, sales growth, and end‑to‑end commercial execution across assigned markets.

What You'll Do

Develop and execute franchise strategy to expand commercial laundry business (self‑service, OPL, hospitality, healthcare, etc.).
Manage franchise partners performance, ensuring sales targets, brand standards, and operational excellence.
Drive revenue growth through pricing strategy, promotions, project sales, and channel development.
Lead contract negotiation, franchise agreements, and commercial terms in line with company policies.
Collaborate with operations, service, marketing, and supply chain to ensure seamless project delivery and after‑sales support.
Monitor market trends, competitor activities, and customer needs to identify new business opportunities.
Prepare business plans, forecasts, and performance reports for senior management.

What You Must Have

Bachelor's degree in Business, Marketing, Engineering, or related field (MBA preferred).
8–12+ years of experience in franchise management, B2B sales, or commercial equipment business.
Strong understanding of commercial laundry, industrial equipment, or franchise operations is highly preferred.
Proven track record in channel management, partner development, and revenue growth.
Strong commercial acumen, negotiation, and stakeholder management skills.
Ability to work independently and manage multiple projects in a fast‑paced environment.
Excellent communication both Thai and English

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.

CWM & Franchise Business Leader