Channel/Customer Responsibilities

Develop and own channel and account strategies aligned with business objectives and Jobs-To-Be-Done (JTBD).
Lead category planning and secure approval of Category Plans, including investment (CPP), offtake targets, Turnover, CPP%, and Risks & Opportunities in alignment with Latest Estimate.
Drive category reviews and establish category captaincy with key customers to strengthen strategic partnerships.
Lead pre-JBP and JBP discussions with customers.
Provide key inputs into deployment plans across projects.
Conduct deep-dive analysis to identify risks and opportunities, including SOS, SOA, distribution gaps, and execution fundamentals, and translate insights into actionable brand-level initiatives.
Define and implement customer-specific account themes at a single-category level.
Manage portfolio strategy to optimize performance and growth.
Co-own assortment planning and review across formats and clusters to ensure relevance and efficiency.

Brand / Project Responsibilities

Ensure excellence in operational execution and end-to-end network delivery.
Drive effective rotation and deployment of projects and NPD into the most relevant channels within the first three months, based on channel relevance, traffic potential, and optimization frameworks (e.g., category/channel champions).
Manage the transition of initiatives not under active project governance.
Lead monthly demand planning processes to ensure alignment with business targets.
Consolidate Activity Review inputs within the category to support baseline S&OP planning.
Integrate demand plans into pre-S&OP processes, ensuring clear identification of gaps and opportunities.
Conduct regular market visits and shopper observations (including mystery shopping) to generate actionable insights and improve in-store execution.

Qualifications

Bachelor or Master degree in job related field.
At least 5 years of trade marketing, category analyst and FMCG environment experiences.
Experience in beauty industry/company/channel is a plus.
Candidate from market research also welcome to apply.
Ability to analyze large amounts of data.
Excellent in English and Thai.
Good in presentation and negotiation.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

B&W Thailand Category Development Innovation Manager- Hypermarket (Trade Marketing)