Job Description

1. E-Commerce Strategy and Planning:

Develop and execute a comprehensive e-commerce strategy aligned with company goals, ensuring a strong online presence and increased market share.
Identify new opportunities and trends within the e-commerce landscape to drive innovation and competitive advantage.
Collaborate with cross-functional teams, including Marketing, Sales, Product Management, and IT, to ensure seamless execution of e-commerce initiatives.

2. Website Management:

Oversee the 3rd party developer of the e-commerce website, ensuring it is user-friendly, visually appealing, and optimized for conversions.
Manage product listings, pricing, inventory, and promotions to maximize sales and customer satisfaction.
Monitor website performance metrics and analytics to identify areas for improvement and implement optimization strategies.

3. Customer Experience and Conversion Optimization:

Lead efforts to enhance the online shopping experience, from browsing to checkout, by optimizing user interface, navigation, and checkout processes.
Implement personalization and recommendation strategies to increase customer engagement, retention, and average order value.
Monitor customer feedback and reviews, addressing issues promptly and continuously improving the overall customer journey.

4. Data Analysis and Reporting:

Utilize data analytics tools to track key performance indicators (KPIs), sales metrics, customer behavior, and market trends.
Generate regular reports and insights to provide actionable recommendations for improving e-commerce performance and achieving business objectives.

5. Team Leadership and Development:

Manage and mentor a team of e-commerce professionals, providing guidance, performance feedback, and professional development opportunities.
Foster a collaborative and results-driven work environment, ensuring the team's alignment with organizational goals.

6. Vendor and Partnership Management:

Collaborate with third-party vendors, technology partners, and service providers to ensure effective e-commerce operations, including payment processing, logistics, and fulfillment.
Negotiate and manage vendor relationships to optimize costs and service levels.

7. Content Marketing and Marketplace Sales Conversion:

Develop and implement content marketing strategies across e-commerce platforms and marketplaces (e.g., Lazada, Shopee, TikTok Shop) to drive traffic, engagement, and sales conversion.
Optimize product content, including titles, descriptions, images, and keywords, to improve search visibility and conversion rates within marketplace platforms.
Plan and execute promotional campaigns, in-platform advertisements, and sales activities to maximize product exposure and revenue generation.
Monitor and analyze campaign performance, conversion rates, and customer engagement metrics to continuously improve marketplace effectiveness and ROI.

8. E-Commerce Warehouse Operations Oversight:

Oversee e-commerce warehouse operations to ensure efficient order fulfillment, accurate inventory management, and timely delivery to customers.
Monitor inbound and outbound processes, stock accuracy, picking/packing efficiency, and return management to maintain high service levels.
Collaborate closely with logistics and warehouse teams to optimize workflow, reduce operational costs, and improve overall fulfillment performance.
Implement performance tracking and reporting for warehouse KPIs such as order accuracy, processing time, and delivery lead time to drive continuous improvement.

Qualifications:

Bachelor's degree in Business Administration, Marketing, E-Commerce, or a related field (Master's degree preferred).
Minimum of 10 years of progressive experience in e-commerce management within the FMCG industry, with at least 5 years in a senior leadership role.
Strong knowledge of e-commerce platforms, digital technologies, and emerging industry trends.
Proven track record of driving revenue growth and achieving ambitious sales targets within the e-commerce landscape.
Solid expertise in digital marketing strategies, including SEO, SEM, social media, performance marketing, and email marketing.
Excellent analytical and data interpretation skills, with the ability to translate insights into actionable strategies.
Hands-on experience in website management, user experience (UX) optimization, and conversion rate optimization (CRO).
Strong leadership capabilities with experience in building, mentoring, and managing high-performing teams.
Exceptional communication, negotiation, and project management skills.
Knowledge of e-commerce regulations, payment processing, and data privacy best practice.

E-Commerce Director