Key Responsibilities

A content team leader who understands creativity, production, and business value. Open to innovation while staying aligned with both brand and company objectives. Capable of developing people, ideas, and delivering long-term value to both the brand and the team.

Job Description

Develop social content strategies for clients, covering both campaign-based and always-on approaches
Lead the analysis of consumer insights, trends, and platform movements to identify opportunities for brands in the digital space
Conceptualize and present creative, strategic content ideas that maintain strong branding and drive engagement or virality
Manage and develop the content team to ensure efficiency, including setting quality control standards
Oversee and align workflows between Content and Design/Production teams to ensure consistency from ideation to execution
Collaborate with Creative, Influencer, Media, and Strategic Planning teams to ensure integrated communication across all content
Provide direction for content production, especially short-form video (TikTok, Reels, etc.), ensuring ideas are effectively executed
Monitor content performance and analyze data to develop optimization plans based on insights
Act as a decision-maker in filtering, refining, and improving content, prioritizing brand and company value
Represent the company in presenting work to client management teams with confidence

Scope of Work:

Oversee the full content process from Ideation Production Delivery
Plan content at a macro level, including Brand Narrative, Content Pillars, and Platform Strategy
Provide close guidance and feedback to Content Creators, Copywriters, and Social Executives
Collaborate with Account Executives (AE) / Client Leads to ensure content aligns with both strategic goals and production feasibility
Develop content frameworks and team working standards
Design workflows between Content and Production teams to improve efficiency, reduce friction, and ensure alignment from concept to execution

Qualifications

At least 5 years of experience in Content, Social, or Creative Communication, with a strong and proven portfolio
Experience leading teams, with the ability to effectively manage time and team resources
Strong big-picture thinking, with a solid understanding of Branding, Strategy, Consumer Journey, and Platform Performance
Strong understanding of social trends and content formats that drive engagement or virality, with the ability to adapt them intelligently to each brand's DNA
Solid understanding of video content and production processes, especially short-form formats (e.g., TikTok, Reels), with the ability to provide clear direction to the team
Proven leadership skills: clear direction, open-mindedness, direct communication, and a results-oriented mindset
Strong English proficiency, with the ability to deliver presentations at an executive level

Benefits

Social security and group insurance.
Personal leave, sick leave, annual leave, and statutory holidays.
Annual bonus and company outings.
An open, experimental, and action-driven working culture (open-minded – bold to try – ready to move fast).
Hands-on experience working with Strategy, Research, Creative, KOL, and Brand teams.
Career growth opportunities toward Strategic Leadership or Agency Partner roles.

Head of Content