About the Role

As a Senior Application Sales Engineer / Application Sales Engineer, you will be responsible for developing new business opportunities, managing key customer relationships, and achieving sales and profitability targets within assigned industry sectors such as:

Electronics
Biomedical & Healthcare
General Manufacturing
Building & Infrastructure
Other Industrial Markets

You will work closely with customers, suppliers, partners, and internal teams to provide technical solutions that create value and support customers operational goals.

Key Responsibilities

Business Development & Sales Growth

Develop and execute sales and marketing plans for assigned industry sectors.
Identify and pursue new business opportunities and customer accounts.
Generate and manage sales pipelines to achieve revenue and profitability targets.
Build strong relationships with customers, contractors, system integrators, and industry partners.
Promote company products, solutions, and services through customer engagement and marketing activities.

Customer Relationship Management

Conduct regular customer visits to understand business needs and challenges.
Provide value-added technical solutions and recommendations.
Manage customer relationships to drive long-term business partnerships.
Maintain accurate customer information and sales activities in CRM systems.
Gather Voice of Customer (VOC) feedback and market insights.

Technical Sales & Solution Consulting

Provide technical consultation and application support.
Recommend suitable products and solutions based on customer requirements.
Collaborate with engineering and product teams to deliver customer-focused solutions.

Sales Operations

Prepare monthly sales pipeline reports and quarterly forecasts.
Monitor project opportunities and sales progress.
Manage quotations, negotiations, and order closures.
Ensure timely collection of payments and compliance with credit terms.
Work closely with internal stakeholders to achieve sales and operational objectives.

Market Intelligence

Monitor competitor activities, market trends, and emerging technologies.
Identify growth opportunities in Industrial Automation, IoT, Industry 4.0, Cybersecurity, and Smart Manufacturing.
Recommend strategies to strengthen market position and business growth.

Requirements

Qualifications

Minimum Diploma in Electrical Engineering, Electronics Engineering, Mechatronics Engineering, Automation Engineering, or related disciplines.
Knowledge in industry sustainability trends and customer ESG requirements is an advantage.
Graduates with min. 2 years of experience are welcome to apply for Application Sales Engineer positions.
Candidates with 5 years or more relevant experience may be considered for Senior Application Sales Engineer positions.

Technical & Professional Skills

Knowledge of industrial automation, electrical, or electronic engineering solutions.
Understanding of industrial markets and customer applications.
Strong sales, negotiation, and business development skills.
Excellent communication and presentation abilities.
Analytical and problem-solving mindset.
Familiarity with CRM systems and sales forecasting processes.
Interest in emerging technologies such as IoT, Industry 4.0, Cybersecurity, and Smart Manufacturing.

Personal Attributes

Self-motivated and results-oriented.
Strong customer service mindset.
Excellent interpersonal and relationship-building skills.
Proactive, adaptable, and resilient under pressure.
Strong business acumen and commercial awareness.
Team player with a positive attitude and professional integrity.

What We Offer

Attractive salary package with performance-based incentives.
Career progression opportunities in technical sales and business development.
Exposure to leading industrial technologies and global brands.
Training and professional development programmes.
Opportunities for regional projects and overseas exposure.
Collaborative and supportive work environment.

If you enjoy combining engineering expertise with customer engagement and business growth, we'd love to hear from you.