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Key Responsibilities

Manage and optimise Salesforce capabilities, including Marketing Cloud, customer journeys, segmentation, and campaign automation.
Support CRM initiatives to drive customer acquisition, engagement, retention, and loyalty.
Coordinate Salesforce integrations with websites, retail channels, and digital marketing platforms.
Execute digital marketing campaigns across SEO, SEM, social media, email, and paid media channels.
Monitor campaign performance, analyse KPIs, and prepare ROI and performance reports.
Manage website and online content to improve traffic, engagement, and conversions.
Support planning and execution of marketing initiatives to increase brand awareness and sales across retail and online channels.
Track market trends and competitor activities and recommend opportunities for improvement.

Eligibility Criteria

Master's degree in Marketing, Business, Communications, or a related field; MBA preferred.
3–7 years of experience in Digital Marketing and CRM.
Hands-on experience with Salesforce Marketing Cloud and CRM platforms.
Strong understanding of email marketing, customer journeys, segmentation, and marketing automation.
Working knowledge of Google Analytics, SEO, SEM, social media, and performance marketing.
Proficiency in MS Excel and reporting tools.
Strong analytical, communication, and stakeholder management skills.
Experience in retail, beauty, luxury, FMCG, or e-commerce industries will be preferred.

Senior Executive Salesforce CRM & Digital Marketing