Role Overview

We are seeking a data-driven App Marketing Manager to own and optimize paid mobile acquisition campaigns across multiple platforms. This role focuses on driving high-quality installs, bookings, and revenue growth while improving efficiency and incrementality.

You will work closely with data, product, and creative teams to scale campaigns across global markets and contribute to the overall mobile growth strategy.

Responsibilities

Manage and optimize paid app acquisition campaigns across platforms such as Google App Campaigns, Apple Search Ads, Meta, and TikTok.
Support ASO initiatives including CPP / CSL and store listing optimization
Monitor campaign performance and optimize toward installs, bookings, and revenue growth
Conduct A/B tests on creatives, bidding strategies, and campaign structures to improve performance
Analyze campaign data and provide performance insights and reporting to support decision making
Collaborate with creative, data, and product teams to improve campaign performance and user acquisition strategy
Support global market expansion by identifying new growth opportunities across different regions
Ensure accurate tracking and attribution using tools such as AppsFlyer, GA4, or similar platforms
Stay up to date with industry trends, platform updates, and best practices in mobile performance marketing

Requirements

Educational & Professional Background

Bachelor's degree in Marketing, Business, Data, or a related field
2-4 years of experience in mobile user acquisition, performance marketing, or app growth
Experience managing paid campaigns for mobile apps is strongly preferred

Technical Skills

Hands-on experience managing campaigns on Google App Campaigns, Apple Search Ads, Meta Ads, or TikTok Ads
Experience optimizing toward revenue or in-app events (not only installs)
Understanding of mobile attribution and tracking tools such as AppsFlyer, Adjust, or similar platforms
Basic understanding of App Store Optimization (ASO) including keyword optimization and store listing experiments (CPP / CSL)
Strong analytical skills and ability to interpret performance data
Experience managing campaign budgets and optimizing toward performance targets (CPA, ROAS, ROI, LTV)

Creative & Optimization Skills

Understanding of performance creative testing and optimization
Ability to translate data insights into campaign optimization strategies
Familiarity with A/B testing methodologies for campaigns and creatives

Soft Skills

Strong attention to detail, especially when managing campaign budgets and performance metrics
Curiosity and a test-and-learn mindset to continuously improve campaign performance
Ability to work in a fast-paced, data-driven environment
Strong communication skills and ability to collaborate with data, product, and creative teams

Nice to Have

Experience in travel, marketplace, or e-commerce apps
Basic SQL knowledge is preferred
Familiarity with SKAdNetwork (SKAN) or iOS privacy frameworks
Experience managing global campaigns across multiple markets

Certifications in Google Ads, Apple Search Ads, or other marketing platforms.

Benefits

Engaging work on a product that enables millions of travelers to book their trips daily
Full-time remote working - 5 days week, 8 hours per day
Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
Internal growth and internal mobility opportunities;
Competitive annual leave, sick leave, and public holidays;
Annual company offsite in Thailand

What should I do to dive into 12Go company culture

Apply! Update your CV and get ready to experience the best interview flow with our top talents.

We can't wait to see you and share this awesome adventure together!

App Marketing Manager (Mobile Growth)