The Role:

The Creative Lead will drive the creative output across multiple F&B brands—owning both editorial storytelling and visual execution at a high standard. You will be expected to personally contribute significant creative work, particularly in writing, copy development, and content direction, while leading the team to deliver consistently strong outputs.

While you will shape and elevate brand expression, this role operates within established brand frameworks (both in-house and licensed brands). Success in this role requires the ability to interpret, respect, and refine existing brand guidelines, and not necessarily to rebuild brands from scratch.

What You'll Own:

1. Creative Direction & Brand Stewardship

Lead the creative direction across all F&B brands, ensuring clarity, consistency, and differentiation within established brand identities
Develop and refine brand storytelling, tone of voice, and editorial direction across all channels driving consistency and impact
Translate marketing and business objectives into clear, insight-driven creative strategies and outputs
Work within and uphold existing brand guidelines, including those from licensed partners, ensuring compliance while elevating quality
Identify opportunities to evolve and strengthen brand expression incrementally, without redefining core identities
Establish and maintain practical brand playbooks and writing guidelines for scalability and consistency

2. Team Leadership & Culture

Lead, mentor, and develop a team of designers and creatives
Set clear expectations for output quality, speed, and accountability
Foster a culture that balances creative thinking with executional discipline
Provide clear, actionable feedback, particularly on writing and conceptual work
Ensure strong alignment and communication across internal stakeholders

3. Hands-On Creative Excellence (Editorial + Design)

Take an active, hands-on role in copywriting, editing, and content development across campaigns and always-on channels
Contribute to concept development, art direction, and design work where required
Oversee and directly contribute to key deliverables including:
Campaign copy and messaging
Social and digital content
Menus and in-store communications
Packaging and customer touchpoints

4. Campaigns & Execution

Lead the development and rollout of integrated campaigns across digital, social, and in-store channels
Ensure ideas are practical, executable, and aligned with operational realities
Adapt creative approaches across different brand tiers, concepts, and target audiences
Maintain a strong focus on content velocity and consistency, not just big campaign moments

5. Cross-Functional Impact

Work closely with Marketing, Operations, and external partners to ensure seamless execution on the ground
Align creative output with customer experience and commercial goals
Improve workflows and processes to support high-volume, high-quality content production

What We're Looking For:

5–8+ years in a creative role, with experience leading teams
Background in F&B or agency experience managing F&B clients
Strong portfolio demonstrating both writing (editorial/copy) and design capability
Proven ability to produce high-quality work under tight timelines and high volume
Proficiency in design tools (Adobe Creative Suite, Figma, etc.)
Excellent written and verbal communication skills, with a strong editorial instinct
Comfortable working within structured brand systems and external brand guidelines
Highly organized and able to manage multiple brands and ongoing deliverables simultaneously

Creative Lead

Creative Lead (Editorial)