Job Title: Media & Marketing Manager / Head

Location: Delhi, Noida, Ghaziabad

Qualification: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA preferred.

Experience:

5-10 years of experience in marketing leadership roles.
Experience in Real Estate, Retail, Mall Marketing, or Commercial Property Marketing.
Demonstrated success in performance marketing, lead generation, and brand management.

Role Overview:

We are seeking a highly driven Media & Marketing Head to lead the complete marketing function across our commercial real estate and retail assets. This role will be responsible for developing and executing performance-driven marketing strategies that generate qualified leads, increase project visibility, and drive measurable footfall to our retail destinations.

The ideal candidate combines strategic thinking with hands-on execution, possesses strong leadership capabilities, and has a proven track record of delivering marketing ROI through digital campaigns, brand-building initiatives, and on-ground activations.

This is a business-critical leadership role with direct ownership of marketing budgets, media investments, team performance, lead generation outcomes, and retail footfall growth.

Key Responsibilities:

1. Performance Marketing & Lead Generation:

Lead end-to-end digital marketing initiatives across Meta, Google, YouTube, property portals, and other relevant channels.
Develop and execute lead-generation campaigns for commercial and retail real estate projects.
Optimize campaign performance to improve Cost per Lead (CPL), Cost per Site Visit (CPSV), and overall conversion rates.
Design and manage landing pages, lead funnels, audience targeting, and A/B testing strategies.
Collaborate closely with the sales team to track lead quality, site visits, bookings, and revenue attribution.
Monitor marketing performance through dashboards, analytics, and regular reporting.

2. Brand Management & Social Media:

Develop and implement a comprehensive social media and content strategy across Instagram, LinkedIn, YouTube, Facebook, and emerging platforms.
Drive brand awareness through project showcases, market insights, customer stories, video content, and thought leadership initiatives.
Ensure consistency in brand identity, messaging, and communication across all online and offline touchpoints.
Manage content calendars, creative production, influencer collaborations, and community engagement initiatives.
Strengthen relationships with investors, channel partners, brokers, and prospective buyers through targeted communication.

3. Mall Marketing & Footfall Growth:

Own and drive monthly and quarterly footfall targets for retail assets, including KW Blue Pearl.
Plan and execute promotional campaigns, seasonal events, brand activations, exhibitions, and community engagement programs.
Build partnerships with retailers, brands, educational institutions, RWAs, and local communities to increase visitor traffic.
Integrate digital marketing efforts with offline experiences to maximize campaign effectiveness.
Measure and report campaign ROI, event performance, footfall trends, and customer engagement metrics.

4. Team Leadership & Stakeholder Management:

Lead, mentor, and develop the in-house marketing team.
Establish clear KPIs, performance benchmarks, and accountability mechanisms.
Manage external agencies, media partners, creative vendors, and event partners.
Conduct regular performance reviews and drive a culture of continuous improvement.
Work closely with senior leadership to align marketing initiatives with business objectives and revenue goals.

Required Qualifications & Experience:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA preferred.
5-10 years of experience in marketing leadership roles.
Demonstrated success in performance marketing, lead generation, and brand management.
Strong understanding of digital advertising platforms, analytics tools, CRM systems, and marketing automation.
Experience managing teams, agencies, and cross-functional stakeholders.
Excellent analytical, communication, and decision-making skills.

Core Competencies:

Performance & ROI Focus:

Strong understanding of marketing economics and revenue attribution.
Ability to make data-driven decisions and optimize campaign performance continuously.

Full-Funnel Marketing Expertise:

Experience managing the complete customer journey from awareness to conversion.
Ability to connect marketing efforts directly to business outcomes.

Leadership & Team Building:

Proven ability to build high-performing teams.
Strong coaching, mentoring, and performance management skills.

Execution Excellence:

Comfortable balancing strategic planning with hands-on implementation.
Ability to thrive in fast-paced, high-growth environments.

On-Ground Marketing Orientation:

Willingness to actively participate in events, activations, and retail engagement initiatives.
Strong understanding of how offline experiences drive business growth.

Preferred Experience:

Experience in Real Estate, Retail, Mall Marketing, or Commercial Property Marketing.
Familiarity with NCR market dynamics and customer behavior.
Working knowledge of CRM-based lead management systems.
Existing network of media agencies, influencers, event partners, and marketing vendors in Delhi-NCR.
Proficiency in both English and Hindi communication.

Media & Marketing Manager / Head Real Estate & Retail