Key Job Purposes :
Management of the assigned product portfolio throughout the approved product life cycle - from product launch to obsolescence.

Key activities include ensuring on-market product supply across markets, MPC and price setting, forecast supply and product training.

Job Description :

Commercial Strategy and Support

Product management for multiple Sysmex Business Units and/or 3rd Party Products across different laboratory disciplines
Coordinate integrity of product Master Data Governance and Material Master for assigned areas
Support effective CRM sales quotations with price setting, BOM setting and Master Price Calculators
Support product launch process with regional Launch Packs, Regulatory approval notification, and coordinating internal training
Ensure regional business flow through regular forecast and delivery meetings with Supply Chain teams and manufacturers
Manage regional product updates with Change Notifications to internal customers
Coordination with Customer Care Team and Quality Assurance teams for on-market issues with GES or other manufacturer notification systems
Support lifecycle management, FCA/ FSCA, recalls and discontinuations

Marketing

Lead or support creation of regional value marketing messages across product portfolio and assay performance data
Support Exhibitions, FGMs and UGM with content and physical presence
Track and coordinate region-wide adoption of suitable reference ranges to enhance product satisfaction
Support reference site development for products under BU
Support cross-team efforts to integrate product positioning with broader Disease State and patient journey strategies across portfolio`s

Competition

Derive insights into competitor portfolio and products from all available sources, including surveys
Coordinate comprehensive Competitor Guides through understanding product values
Develop Win/Loss countermeasures concerning product management issues

Regional Training

Responsible for creating and maintaining basic and intermediate online foundational training of sales and marketing teams across product portfolio and clinical testing areas
Monitor regional training database for assigned BUs to improve knowledge cascade and performance of commercial teams
Deliver physical workshops and roleplays to train product value and positioning against competitors
Development of Workflow value propositions across the portfolio

Additional Projects

Job Requirements :

Bachelor of Science Degree or equivalent
Minimum 3 years working experience in the clinical laboratory
Minimum 4 years marketing experience within the IVD industry
Strong understanding of some clinical diagnostics pathways
Strong communication, planning, and execution skills
Broad knowledge and familiarity of testing and troubleshooting across laboratory areas
Strong presentation skills for physical training
Strong analytical skills
High travel required

Manager, Regional Marketing (Product)