Role Overview

We are looking for a GenAI-enabled Demand Generation + Marketing Automation professional to run MQL/SQL-led programs and full-funnel ABM campaigns for a B2B IT company. This role blends prompt engineering, marketing systems automation (SI/integrations), email marketing, performance marketing, and funnel analytics/visualization to deliver measurable pipeline outcomes.

Key Responsibilities

1) Full-Funnel ABM (Account-Based Marketing)

Own ABM strategy and execution for Tier 1/2/3 target accounts: ICP, account selection, persona mapping, buying committee journeys, messaging, and playbooks.
Run coordinated ABM programs across channels (LinkedIn, Google, email, webinars, landing pages, retargeting, content distribution).
Build account-level reporting: engagement, intent signals (where available), stage movement, pipeline influence, and conversion velocity.
Partner closely with Sales/SDRs for account planning, outreach alignment, SLAs, and follow-up cadences.

2) MQL/SQL-Led Campaigns

Plan and execute campaigns that generate high-quality leads and convert them into MQLs and SQLs.
Define and operationalize lead stage rules, qualification criteria, and handoff processes with Sales.
Improve conversion rates across the funnel: Lead → MQL → SQL → Opportunity.

3) Marketing Automation + Systems Integration (SI Automation)

Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture, re-engagement, and lifecycle tracking.
Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools; troubleshoot sync and data quality issues.
Build automation to reduce manual effort (alerts, workflows, enrichment, reporting pulls, campaign QA checks).

4) GenAI Enablement + Prompt Making

Build and maintain a prompt library for repeatable marketing outputs: ABM personalization, email variants, ad copy, landing page drafts, creative briefs, webinar abstracts, and sales enablement snippets.
Use GenAI responsibly with human-in-the-loop QA (brand voice, accuracy, compliance, and differentiation).
Set up GenAI-assisted workflows for speed: research, segmentation ideas, creative iteration, and reporting narratives.

5) Email Marketing (Lifecycle + Nurture)

Design segmentation strategy and run automated nurtures for personas, industries, and intent/stage.
Own email performance: deliverability basics, list hygiene, A/B tests (subject, copy, CTA, cadence), and landing page alignment.
Build sequences that drive meetings, demos, and SQL progression.

6) Performance Marketing (B2B)

Own paid campaign execution and optimization on key channels (LinkedIn Ads, Google Ads, retargeting).
Manage budgets, pacing, audience strategy, creative testing, and landing page conversion optimization.
Measure performance on pipeline metrics (CPL, MQL rate, SQL rate, cost per SQL, pipeline ROI).

7) Marketing Execution + Visualizations (Reporting & Insights)

Turn campaign strategy into crisp execution plans: timelines, asset checklists, launch QA, tracking/UTM governance.
Create dashboards and funnel visualizations for leadership and sales: performance by channel, account tier, persona, and stage.
Deliver weekly/monthly performance readouts and campaign post-mortems with clear next actions.

Must-Have Skills & Experience

2-4 years in B2B demand generation / marketing ops / ABM / growth marketing (B2B IT preferred).
Strong hands-on experience with a Marketing Automation Platform (HubSpot/Marketo/Pardot/Eloqua or similar) and CRM (Salesforce/HubSpot CRM or similar).
Proven experience running MQL/SQL-led campaigns and improving funnel conversion and velocity.
Solid email marketing expertise: segmentation, automation, testing, and performance optimization.
Strong performance marketing capability: LinkedIn + Google campaigns, audiences, creatives, landing pages, and conversion tracking.
Comfortable with GenAI tools and prompt making for marketing use cases.
Strong reporting/analytics mindset: funnel metrics, attribution basics, and dashboarding.

Marketing Automation Specialist