Job Purpose:
Responsible for leading admissions function for GIIS by delivering an exceptional experience to prospective parents and students, achieving enrolment and revenue targets, and collaborating with cross-functional teams to optimise recruitment strategies. The role drives student enrolment growth through strategic admissions planning, Go-to-Market (GTM) initiatives, CRM optimisation, data-driven decision-making, and the development of strategic partnerships to enhance the school's market presence and admissions outcomes.

Key Responsibilities:

Execute sales goals for the campus, forecast annual, quarterly, and monthly student enrolment goals along with the Admissions Team.
Develop admissions strategies through information analysis and recommendations, establish functional objectives in line with organisational objectives.
Ensure student enrolment in the school - constantly strive to learn and adopt relevant best practices to improve parent engagement and experience so that the school's enrolment goals are achieved.
Meet the monthly admission target by managing end to end marketing and sales strategy across the defined territory in accordance with the Budgeted numbers.
Ensure all relevant details are updated on the CRM for reference and review.
Plan regular training and knowledge enhancement sessions of the team on the use of various sales tools and counselling techniques.
Motivate, inspire, train and support the team for achieving the predetermined targets of student admissions.
Design, develop and constantly improve the customer interfaces related to the admissions procedure, practice, counselling techniques and service standards.
Administer students admission, student visas, policies and procedures, rules and regulations, in compliance with Ministry of Education and academic progression requirements.
Oversee the maintenance and updating of new, existing and graduating students database, progression pathways and alumni database whilst liaising with internal processing staff.
Develop and monitor statistical reports to enhance recruitment strategies, yield management, forecasting and operational efficiency.
Liaison with the Principal to monitor and control student withdrawals. Develop ideas on increasing enrolment numbers.
Plan and implement marketing activities to agreed budgets, admissions targets.
Conduct market research, competitor surveys and customer surveys.
Be aware of market trends and reports shifts in marketplace to Management.
Identify new channels to reach target audience.
Attend corporate visits and present to Management on new market development.
Represent GIIS in various open house events, seminars, conferences, workshops etc. and build a network in the education space.

JOB REQUIREMENTS

Minimum Qualifications:

Bachelor's Degree

Experience:

6-10 years of experience in Admissions Management, Business Development, Sales, Commercial Operations or Growth within the Education or EdTech sector, with a strong focus on student enrolment and customer acquisition.
Minimum 3 years of leadership experience.
Proven experience in driving enrollment growth, customer acquisition and revenue generation through data-driven strategies.
Hands-on experience with CRM platforms, admissions analytics, sales forecasting, pipeline management and strategic partnerships.

Working Days:

On-Site
5.5 Working Days

Deputy Divisional Manager, Admissions