The Creative Content Strategist turns the Marketing Director's marketing direction into content angles, hooks, storytelling, content pillars, mood direction, format ideas, and content examples.

Key Responsibilities

1. Content Angles & Product Communication

Develop content angles for launches, product pushes, BAU products, campaigns, and collections.
Define the most effective way to communicate each product, whether through emotional storytelling, education, trends, founder stories, styling inspiration, customer reviews, hype, or direct selling.
Transform product features and information into customer-friendly stories that are relatable, engaging, and easy to understand.
Ensure product communication aligns with both campaign objectives and customer motivations.

2. YVIS Content Pillars

Create, define, and maintain YVIS content pillars.
Establish the core content categories that should consistently appear across channels.
Ensure content pillars support brand awareness, customer education, product discovery, conversion, and community engagement.
Regularly refine content pillars based on business priorities and audience behavior.

3. Hooks, Concepts & Storytelling Frameworks

Develop hooks, content concepts, video ideas, carousel structures, and storytelling frameworks.
Provide content references and examples to help creators execute content effectively.
Build repeatable frameworks for launches, BAU content, product education, styling content, KOL content, and advertising creatives.
Help the team create content that is engaging, clear, and easy to produce.

4. Mood Direction & Content Look

Define the visual and communication direction for campaigns, collections, and product pushes.
Ensure content mood aligns with campaign messaging and YVIS brand identity.
Provide guidance on styling, visual references, tone of voice, and communication style.
Collaborate with creative teams to maintain consistency across content outputs.

5. Creator Direction & Content Review

Work closely with the TikTok Content Creator and Content Creator to guide content development.
Review content ideas before production to ensure alignment with YVIS standards and objectives.
Provide feedback on content angles, hooks, scripts, Stories, videos, and storytelling approaches.
Improve content quality before production to reduce revisions and off-brand execution.

6. Hands-On Content Creation When Necessary

Create content directly when needed, particularly for urgent campaigns, content experiments, founder-style content, concept demonstrations, or key launches.
Write captions, hooks, scripts, Story copy, Reel concepts, TikTok concepts, carousel copy, and KOL talking points when required.
Support content production when additional creative resources are needed.
Provide example content to help creators understand the intended direction and execution.

7. Creative Performance Learning

Review content performance from a creative and storytelling perspective.
Identify high-performing content angles, hooks, formats, storytelling styles, and visual approaches.
Recommend what should be scaled, improved, refreshed, or discontinued.
Share creative insights with the Marketing Director, Social Media Content Planner, Content Creator, and TikTok Content Creator.
Apply performance learnings to strengthen future content strategies.

Qualifications

Bachelor's degree in Marketing, Communication Arts, Media, Fashion, Design, Creative Communication, or a related field is preferred.
2–4 years of experience in content strategy, creative content, social media, copywriting, branding, campaign content, fashion, beauty, lifestyle, retail, or related fields.
Experience developing content angles, hooks, storytelling frameworks, content pillars, or campaign concepts.
Experience creating social media content, captions, scripts, short-form videos, or content examples is preferred.
Strong understanding of Instagram, TikTok, Reels, Stories, short-form video, KOL content, and social media trends.
Strong eye for visual direction, styling, mood, aesthetics, and brand tone.
Ability to review content and provide constructive creative feedback.
Comfortable working in fast-paced environments with frequent launches and shifting priorities.
Experience in fashion, jewelry, accessories, beauty, lifestyle, or retail brands is a plus.
Portfolio or examples of content concepts, campaign ideas, copywriting, or social media work are preferred.

YVIS Team Perks & Vibes

Tech & Setup – We've got your desk aesthetic covered with a Macbook and ergonomic tools for ultimate comfort.
The Saphankwai Power Base – Our cool office is just a 3-minute walk from BTS.
Strategic Hybrid Work – Switch between working from home and vibing with the squad at the office.
Monthly Bling Drop – Stay iconic with 1 free YVIS jewelry piece every month. Treat yourself!
Exclusive Insider Deal – Major discounts on all YVIS products because you're part of the inner circle.
Results-Driven Flexibility – Join the 10 AM Club. We prioritize your output over the clock..
Recharge to Refuel ️ – Flexible vacations and company holidays. We prioritize your work-life hapiness & balance.
Fast-Track Growth Culture – We don't gatekeep success. If you bring the impact, we provide the path to level up your career.

Creative Content Strategist Senior Associate