Job Purpose

The role is responsible for the endtoend planning, development, and execution of international commemorative coin and collectible programmes. This includes programme conceptualisation, market analysis, stakeholder coordination, marketing alignment, and commercial performance management.

Working closely with crossfunctional teams and external partners, the role supports the Head of Program Origination & Marketing to ensure programmes are delivered on time, within budget, and aligned with strategic and commercial objectives.

Key Roles & Responsibilities

Programme Management (EndtoEnd)

Own programme planning and delivery across scope, schedule, budget, quality, and launch readiness.
Manage the full programme lifecycle from concept development through production coordination to market launch.
Maintain programme plans, milestones, approvals, and risk/issue logs to ensure timely execution.

Market Research & Programme Conceptualisation

Conduct market research and competitive analysis to inform programme concepts, positioning, and direction.
Identify market trends, opportunities, and differentiation levers to strengthen commercial outcomes.

Stakeholder & CrossFunctional Coordination

Coordinate internal teams (marketing, sales, design, production, operations) and external vendors or partners.
Align stakeholders on priorities, dependencies, and deliverables; identify and resolve bottlenecks promptly.

Marketing, Channel Enablement & Commercial Performance

Partner with marketing and sales teams to develop gotomarket plans and launch support requirements.
Provide sales enablement materials, including product information, key messages, and data insights.
Monitor programme KPIs and programmelevel P&L track performance and recommend adjustments based on results and market feedback.

Reporting & Documentation

Prepare programme updates, reports, and presentations for management and senior stakeholders.
Maintain accurate documentation covering programme planning, market research, decision logs, and execution workflows.

Key Accountabilities

Successful delivery of assigned programmes within agreed timelines, budgets, and quality standards.
Achievement of programmelevel commercial objectives and KPIs.
Effective coordination across crossfunctional teams and external partners.
Accuracy and completeness of programme documentation and reporting.

Major Challenges

Managing complex, highvalue programmes with multiple components and tight timelines.
Coordinating diverse stakeholders with competing priorities.
Balancing budget, quality, and commercial targets while ensuring timely delivery.
Responding to market dynamics and shifts in customer demand with timely recommendations.
Balancing operational execution with strategic planning in a fastpaced environment.

Key Decisions & Dimensions

Key Decisions

Recommend programme concepts, timelines, milestones, and budget allocations.
Define gotomarket and channel enablement requirements for programme launches.
Prioritise actions to mitigate risks, resolve issues, and manage dependencies.
Propose programme plan adjustments based on market insights and performance data.

Key Dimensions

Programme budgets vary by collectible complexity and market scope.
High crossfunctional influence across marketing, production, operations, sales, and external partners.
Accountability for programmelevel P&L outcomes and KPI achievement (e.g. sales, engagement, timeline adherence).

Qualifications & Experience

Bachelor's degree in Business, Marketing, Arts, Social Sciences, or a related discipline.
Minimum 5 years of relevant experience in programme or project management, product development, or integrated marketing.
Proven track record managing complex projects with tight deadlines and diverse stakeholders.
Experience in consumer product industries and distribution channels is preferred.
Proficiency in Microsoft Office (Word, PowerPoint, Excel).

Skills & Competencies

Core Skills

Strong programme and project management capability with excellent planning and coordination skills.
Highly organised, with the ability to manage multiple priorities in a dynamic environment.
Strong communication and stakeholder management skills in English and Chinese.
Strong analytical skills with the ability to interpret market and commercial data.
Sound commercial acumen, including product strategy, marketing fundamentals, and P&L understanding.

Preferred Characteristics

Resourceful, adaptable, and proactive in problemsolving.
Strong ownership mindset with the ability to work independently.
Detailoriented, structured, and committed to delivery excellence.
Creative thinker with an interest in collectible products, arts, or cultural themes (advantageous but not mandatory).

Marketing Senior Executive/Assistant Manager

Assistant Manager, Group Leasing