What we're looking for:
The digiWealth team is building a new digital franchise for the future that drives investment & insurance (I&I) / retail-wealth customer acquisitions and retention, both through online transactions and offline leads. The goal is to build a tangible, sticky wealth relationship with 3.8 million retail-wealth customers in Singapore.

We seek an Engagements Proposition team member to drive awareness and acquisitions by building effective engagement loops. The successful candidate should be a self-starter with the initiative and ability to learn, adapt and achieve results in this fast-moving initiative. Strong skills in communications, stakeholder management, and project management, will be immediate pluses.
The job of the successful candidate will mainly involve:
- Content marketing and campaign optimisation: To be a standard-bearer of content (text and visual) excellence in customer engagement assets - both in-app and via external marketing assets. Demonstrate creativity in packaging information into digestible formats for customers to compete in today's attention economy.
- Innovation on best habit-forming engagements: To be obsessed with driving a digital relationship with customers such that digiWealth becomes a natural port-of-call for I&I services. This means driving engagement habits by delivering useful service and fulfilment information - from post-sales engagement, to next best actions and investing ideas.

- Driving sharp customer-first communications: To work with the Engagement Propositions team to orchestrate successful and well-oiled campaigns that take a clear customer lens, tying I&I solutions meaningfully to customers needs.
- Effective cross-functional collaboration: To work with I&I product managers to unpack product expressions, including managing the timely communication of new product launches and/or product enhancements.
Minimum Requirements
- 4-6 years working experience in marketing and communications, ideally in the financial services or tech industry. Content marketing and digital campaign management experiences are immediate advantages. Experience in design thinking is also a plus.
- Strong communications, stakeholder management and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- A self-starter with initiative and ability to learn, adapt and achieve results in this fast-moving initiative.
- A strategic thinker focused on using communications and customer engagements to drive acquisition/retention.
- Strong project management skills: detailed, able to juggle tasks on tight timelines.
- Strong PowerPoint skills

Location:

DBS Asia Central

Job:

Digital.

Schedule:

Regular

Employee Status:

Full time

Senior Associate/AVP, Engagement Propositions, digiWealth, FPII, Consumer Banking Singapore