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We are looking for a Senior Digital Marketing Specialist with strong expertise in Meta Ads performance marketing.

This role focuses on conversion strategy, CPAS, campaign scaling, and ROAS optimization.

SEO and Google Ads experience are an added advantage.

Key Responsibilities

Meta Ads Performance (Primary)

Plan and execute full-funnel Meta campaigns (TOF–MOF–BOF)
Manage CPAS and conversion-driven ad structures
Optimize CPA, ROAS, CTR, and conversion rate
Set up Pixel, events, and tracking (including CAPI)
Conduct A/B testing and scale winning campaigns
Prepare performance reports with actionable insights

Growth & Strategy

Develop structured campaign architecture
Identify scaling opportunities based on data
Work closely with creative team to improve results
Recommend landing page improvements for better conversion

SEO & Google Ads (Bonus)

Manage Google Search & Display campaigns
Conduct keyword research and performance optimization
Execute basic on-page SEO improvements

Job Requirements

3–5+ years of hands-on Meta Ads experience
Strong knowledge in CPAS and conversion strategy
Proven track record in managing performance campaigns
Data-driven mindset with analytical skills
Able to manage multiple accounts independently

Senior Digital Marketing Specialist (Meta Performance Focus)