About the Role
We are seeking an experienced CRM & Email Marketing Specialist to lead a strategic review and optimization of our email marketing ecosystem. This role focuses on the data, process, governance, reporting, and technology foundations that support email marketing operations. Rather than managing day-to-day campaign execution, the specialist will assess current capabilities, identify opportunities for improvement, and help prepare the organization for future CRM and marketing technology enhancements.

Key Responsibilities
Email Channel Assessment & Optimization

Review existing email marketing operations from a data, process, governance, and technology perspective.
Evaluate audience segmentation, tagging structures, campaign taxonomy, reporting frameworks, and data quality.
Identify opportunities to improve efficiency, scalability, reporting consistency, and platform readiness.

Data Analysis & Reporting

Analyze campaign performance metrics and audience engagement trends.
Assess email list health, including bounce rates, unsubscribe rates, complaints, engagement decline, and deliverability indicators.
Develop reusable reporting templates, dashboards, and performance measurement frameworks.
Translate analytical findings into actionable business recommendations.

CRM & Marketing Technology Readiness

Review the current Mailchimp environment and identify system, process, and reporting limitations.
Define business and data requirements to support future CRM and marketing automation initiatives.
Explore opportunities to connect email engagement data with website activity, event participation, lead generation, and CRM records.
Support data governance and technology planning initiatives related to marketing operations.

Process Improvement & Documentation

Assess current workflows and recommend improvements to enhance operational efficiency and governance.
Support implementation of selected process and data improvements during the assignment period.
Create clear documentation, reporting definitions, governance guidelines, and handover materials for long-term sustainability.

Job Requirements

Bachelor's degree in Marketing Analytics, Data Analytics, Information Systems, Digital Marketing, Business, Statistics, or a related discipline.
Minimum 6 years of experience in marketing data analysis, email marketing analytics, digital marketing operations, campaign operations optimization or related fields
Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Marketo, Salesforce Marketing Cloud, or similar tools.
Experience working with CRM and marketing automation systems, (Example: Microsoft Dynamics)
Understanding of audience segmentation, campaign measurement, data quality, and reporting frameworks.
Ability to translate business requirements into data and technology solutions.
Ability to work effectively with both technical and non-technical teams.
Self-driven, organized, and capable of managing multiple priorities independently.

Additional Information
Duration: 6-Month contract (Renewable/Extendable)
Location: Haw Par Villa MRT

Serena Sim EA License No.: 02C3423 Personnel Registration No.: R25158714

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CRM & Email Marketing Specialist / Contract