Google Search Console, Ahrefs, SEMrush, Screaming Frog, Technical SEO, content architecture, Google Analytics 4, AI Discoverability Optimisation, GA4, Social Search Strategy

channel strategy , Storytelling, employee advocacy, issues management, audience segmentation, crisis communications, Singapore’s media landscape, integrated communication strategies, content planning, counter-messaging, Stakeholder Management, community-building initiatives, Messaging Architecture, reputation risk, digital discourse dynamics, red-teaming

paid search , Digital Analytics, Programmatic campaigns, Paid Social, Digital Planning, DSP Verification, Ad Operations, Digital Strategy

Data Analytics, Powerbi, Google Search Console, Digital Marketing, ADTECH, web analytics tools, GA4, martech

SEO, Content optimisation, audience segmentation, AI discoverability, Personalisation, Customer Experience, Digital Marketing, Data-driven experiences, Digital experience, e-commerce, Digital product management

CSS, WordPress, Hubspot, Google Tag Manager, HTML, Figma, Google Analytics GA4, Google Ads, ZeroBounce, Elementor

Midjourney, Meta, growth analytics stacks, Claude, GA4, Google Ads, AI tools, CRM platforms, ChatGPT