About the role

We are looking for a skilled Marketing Copywriter to develop clear, engaging, and locally relevant content for moomoo Thailand across digital, product, campaign, and customer communication touchpoints.

This role will be responsible for writing original Thai copy, adapting global content for the Thailand market, and ensuring that all customer-facing communications sound natural, consistent, and appropriate for Thai investors. You will translate moomoo's brand positioning and tone of voice into polished Thai communications across websites, digital advertising, social media, app communications, promotions, EDMs, and brand campaigns.

You will work closely with the local Brand team, regional HQ, and other internal teams to maintain high standards of Thai language quality and brand consistency across all channels.

Marketing Copywriter

Responsibilities

1. Thai Content Copywriting & Localisation

Write, localise, and adapt Thai content across customer-facing communication touchpoints, including:

Website homepage, product pages, landing pages, campaign pages, and FAQ pages

Digital advertisements, paid social, display banners, search advertisements, and campaign materials

Brand campaigns, key visuals, promotional materials, and social media content

App and product communications, including feature descriptions and campaign mechanics

EDMs, push notifications, in-app messages, CRM banners, and other customer communications

SEO-related website content, metadata, page titles, descriptions, and search copy

Translate complex product, investment, and platform information into clear, concise, and accessible Thai content
Adapt global and regional materials for the Thailand market while preserving the original business meaning, product accuracy, and communication objective
Adjust the writing style based on the format, audience, and purpose, from concise advertising copy to informative product and educational content
Develop headlines, key messages, body copy, and calls to action that support campaign and business objectives
Contribute Thai copy ideas and local language perspectives during campaign, creative, and content development

2. Brand Voice & Thai Language Governance

Apply moomoo Thailand's brand positioning and tone of voice consistently across all Thai communications
Ensure content sounds natural, locally written, and appropriate for Thai investors rather than directly translated from another language
Develop and maintain Thai language guidelines, terminology lists, approved wording, and copy references
Provide guidance to internal teams, agencies, and vendors on Thai writing standards and brand language
Stay informed about Thai consumer behaviour, digital culture, communication styles, and investment-related language trends

3, Translation QA & Content Accuracy

Review Thai translations and draft content provided by internal teams, agencies, and vendors
Conduct final language QA before customer-facing content is published or launched
Review implemented content across websites, landing pages, app screens, advertisements, and other live touchpoints to ensure correct wording, formatting, and presentation
Ensure content remains consistent across website, app, advertising, social media, CRM, and campaign communications
Work with relevant stakeholders to ensure content aligns with brand, product, legal, and compliance requirements

4. Cross-Functional Collaboration & Content Optimization

Work closely with Brand, Social, Creative, Performance Marketing, Product, CRM, Compliance, and regional HQ teams to understand content objectives and source materials
Manage multiple content requests across different teams, formats, and timelines
Support broader content and localisation projects as the Thailand business, product offering, and communication channels expand

Requirements

2-4 years of experience in Thai copywriting, content writing, localisation, digital marketing, or a related field
Native-level Thai writing proficiency, with an excellent command of grammar, vocabulary, tone, and cultural nuance
Strong English proficiency, with the ability to accurately understand and adapt English source materials into natural Thai
Strong working knowledge of investing and financial markets, with the ability to accurately understand and communicate investment concepts, product features, and market opportunities in clear and accessible Thai
Proven experience writing content across multiple formats, such as websites, digital advertisements, campaigns, EDMs, app communications, social media, or promotional materials
Proficiency in using AI writing tools, such as ChatGPT, Claude, or Gemini, to support content drafting, ideation, localisation, and quality assurance
Ability to develop effective prompts and critically review, fact-check, refine, and rewrite AI-generated Thai content to ensure accuracy, natural language, brand alignment, and suitability for local audiences
Strong understanding of brand tone of voice and the ability to translate brand direction into consistent, distinctive, and locally relevant Thai copy, with ability to adapt tone across professional, informative, conversational, and promotional communication styles
Familiarity with Thailand's digital culture, consumer behaviour, and communication styles
Practical familiarity with relevant asset classes and products, including US equities, Hong Kong stocks, Thai equities, ETFs, US options, and margin trading; direct experience investing in or producing content about these products is strongly preferred
Prior experience producing content for investment, brokerage, financial services, fintech, or other finance-related businesses is strongly preferred
Mandarin proficiency is an advantage, particularly for reviewing regional source materials
Applicants are required to submit a portfolio or relevant writing samples together with their application. Samples demonstrating financial, investment, digital marketing, product, campaign, or localisation work will be considered particularly relevant

Benefits

We offer a comprehensive and holistic work experience and package as follows:

Competitive compensation and benefits
Fun loving and diverse work environment
Business casual work attire everyday

Please note that only short-listed candidates will be contacted.