Job Description

Account Management

Lead day-to-day management of integrated accounts, ensuring alignment with client objectives, timelines, and budgets.
Chair internal and client WIP meetings, driving progress and accountability across all deliverables.
Oversee development and submission of meeting contact reports and monthly activity reports with clear performance metrics.
Oversee and sign-off on all materials and reports for client approval.
Oversee media monitoring, compilation of media clippings and media pitching.
Lead briefing and coordination with third-party partners (designers, digital vendors, event producers).
Oversee event planning and execution, ensuring seamless coordination between internal teams and external stakeholders.
Act as the main point of contact for key clients, managing day-to-day communication and building long-term trust.
Manage and oversee client events, logistics and coordination
Manage and track client deliverables and budgets to prevent over-servicing and ensure account profitability.
Manage account budgets, forecasting, and profitability in consultation with senior leads.
Resolve complex client and operational issues proactively, bringing in senior counsel where needed.
Supervise media monitoring and ensure timely reporting of coverage and insights.

Client Management and Strategy Counsel

Provide strategic counsel to clients, helping them navigate communications challenges and opportunities across PR, digital, and owned channels.
Lead research and insight development for strategy planning (e.g. competitor analysis, audience profiling, trend monitoring).
Shape client narratives and messaging frameworks in collaboration with content and creative leads.
Anticipate and address reputational or campaign risks—alerting internal stakeholders and advising clients accordingly.
Facilitate media training and prep sessions for senior client spokespeople, ensuring readiness across formats.
Represent the agency in key client meetings and presentations, confidently defending recommendations and guiding decision-making.
Support senior leadership in business development or renewal discussions with strategic insights and growth recommendations

Content Development

Research and assist in development of content (e.g. press releases, FAQs, media briefing materials, client briefing books, presentation decks, social/digital content, speeches/talking points, message house, editorial calendar).
Write up all materials—press releases, content, media lists. Co-work with the Director to ensure the quality of work.
Adapt and customise content for different audiences and formats.
Create hooks and create media/audience appeal (e.g., strong pitch, headline, caption).
Use narrative and composition skills to tell a story.
Support the team with business development research.

AI Fluency and Digital Agility

Ability to use AI tools selectively and thoughtfully to elevate work — without compromising originality, strategic thinking, or brand integrity.
Demonstrates sound judgment when leveraging AI platforms (e.g. ChatGPT, image/video generation, summarisation tools) to ideate, research, and enhance client deliverables.
Comfortable experimenting with emerging technologies, while ensuring ethical use and relevance of output.
Strong digital literacy and openness to AI-enhanced workflows that drive speed, scale, and innovation.

Requirements

Job requirements

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Senior Executive/ Associate Manager, PR Account Lead (Bangkok, TH)