Responsibilities

Define and own the growth strategy for Thailand, aligned with country and group-level goals
Drive customer acquisition, activation, retention, and revenue growth through data-driven campaigns and product-led growth initiatives
Build and manage a team covering performance marketing, partnerships, lifecycle marketing, influencers, and brand
Oversee and optimize digital channels (Google, Facebook, TikTok, Twitter/X, Line), SEO, and affiliate programs
Work closely with Product, Operations, and Compliance teams to improve conversion, onboarding funnels, and payment flows
Develop and execute localized growth experiments, including referral programs, viral loops, and gamified engagement tactics
Manage growth budgets and ensure strong ROI and cost-efficiency across campaigns
Monitor competitor activity and market trends to identify new growth opportunities
Prepare weekly/monthly reporting for key growth metrics and share learnings across the organization

Requirements

5–10 years of experience in growth, performance marketing, product marketing, or a similar function—preferably in fintech, crypto, e-commerce, or mobile apps
Proven track record of scaling user acquisition and driving user engagement through full-funnel marketing
Deep understanding of Thailand's digital ecosystem, consumer behavior, and regulatory environment
Strong analytical and experimental mindset; proficient with analytics tools (GA4, Mixpanel, Amplitude, etc.)
Experience leading teams and working cross-functionally with product, data, engineering, and design
Fluent in Thai and English, with excellent communication and storytelling skills
Comfortable working in a fast-paced, high-ownership startup culture
Chinese is a must

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Growth Leader (Thailand)