attribution modeling , Sql, SEO, Kayak, TripAdvisor, App Marketing, incrementality measurement, Trivago, email CRM, Google Ads, Marketing Analytics, Google Hotel Ads, Bing

markov chains , Logistic Regression, Hadoop, SAS, Factor Analysis, Neural Networks, Clustering, Sql, Hive, Spark, Decision Trees, Principal Component Analysis, Python, Random Forests, Gradient Boosting, Support Vector Machines, R