We are looking for a high-impact Director of Product Marketing to lead strategic product marketing for our enterprise SaaS portfolio, with a strong focus on procurement, Source-to-Pay, supply chain technology, AI-first marketing, enterprise software positioning, go-to-market strategy, product launches, competitive intelligence, sales enablement, and content strategy. This is an exciting opportunity for a senior marketing leader who thrives at the intersection of market insight, product strategy, customer value storytelling, revenue growth, and high-impact content leadership. The ideal candidate brings deep expertise in B2B SaaS product marketing, exceptional skill in crafting differentiated messaging and content for complex software solutions, and a proven ability to influence cross-functional teams including product management, sales, demand generation, and customer success. You will play a critical role in shaping market perception, accelerating pipeline, improving product adoption, strengthening our leadership position in the enterprise technology space, and elevating our content strategy through an AI-first approach. If you have a strong track record of driving go-to-market excellence, building impactful narratives and content for enterprise buyers, and applying AI-powered marketing approaches to improve strategy, execution, content creation, and productivity, this role offers the scale, visibility, and strategic ownership to make a measurable business impact.

Key Responsibilities

Lead product marketing strategy for Zycus enterprise SaaS portfolio with a focus on procurement and Source-to-Pay solutions.
Develop compelling positioning, messaging, and differentiated value propositions for target buyer personas and market segments.
Own and drive the content strategy aligned to product marketing goals, including thought leadership, solution narratives, product collateral, campaign assets, case studies, website messaging, and sales content.
Ensure all product marketing and content initiatives reflect a strong AI-first mindset, leveraging AI tools and workflows for research, ideation, content development, optimization, personalization, and performance analysis.
Drive go-to-market planning and execution for product launches, feature releases, and strategic campaigns.
Partner closely with product management, sales, demand generation, customer success, and leadership teams to ensure cross-functional alignment and measurable business outcomes.
Build and maintain strong competitive intelligence frameworks to inform sales enablement, market strategy, and product differentiation.
Create high-impact sales enablement content including pitch decks, battlecards, solution narratives, case studies, thought leadership assets, and executive-ready messaging.
Analyze market trends, customer insights, content performance metrics, and campaign outcomes to refine messaging and improve go-to-market effectiveness.
Champion an AI-first marketing approach by embedding AI into product storytelling, content development, market education, campaign strategy, and internal productivity.
Establish clear success metrics tied to pipeline influence, product adoption, market penetration, content impact, and revenue contribution.
Mentor and guide product marketing initiatives at a strategic level while fostering innovation, content excellence, and accountability.

Required Qualifications

10+ years of experience in product marketing, with significant experience in enterprise SaaS environments.
Proven expertise in product marketing for procurement, Source-to-Pay, supply chain, or related B2B technology domains.
Strong track record of owning positioning, messaging, content strategy, and go-to-market strategy for complex software products.
Demonstrated experience leading high-quality B2B content initiatives that support awareness, demand generation, sales enablement, and customer engagement.
Demonstrated ability to work cross-functionally with product, sales, customer success, and executive stakeholders.
Experience building competitive intelligence programs and translating insights into market-facing narratives and content.
Excellent communication, storytelling, content leadership, and presentation skills with the ability to influence senior stakeholders.
Strong analytical mindset with experience measuring campaign, content, and go-to-market impact.
AI-first mindset with practical understanding of how AI can enhance marketing strategy, content creation, execution, and business outcomes.

Preferred Skills

Experience marketing procurement technology, Source-to-Pay platforms, or enterprise automation solutions.
Familiarity with global B2B buying cycles and enterprise sales motions.
Experience in high-growth SaaS organizations serving large enterprises.
Ability to translate technical capabilities into clear customer value, business benefits, and compelling content for different stages of the buyer journey.
Strong leadership presence with the ability to shape strategic narratives and content direction in a fast-paced environment.
Experience using AI-powered tools for research, messaging optimization, content development, content personalization, and performance analysis.

Director - Product Marketing

Director of Product Marketing