I'll send you $50 USD if we get on an initial interview.

I'm serious.

Fill out this application properly. If I actually want to get on a call with you, I'll pay you.

We're hiring for an all-natural supplement brand that generated US$5M in revenue during its first year and is now on track to surpass US$40M+ in its second year.

We need one direct-response copywriter to own the concepts, leads, and scripts that scale our Meta spend from US$2M/month to US$5M/month+ over the next 12 months.

One seat. Start: ASAP.

This is a writing seat. If lead, mechanism, awareness level, and VSL are words you already use without thinking, keep reading. If they're new to you, this isn't your role yet.

You'll work directly with me. 5 years in e-commerce, US$100M+ in Meta spend across bootstrapped brands, built and exited a brand for 7 figures in under 18 months. I'm in the weeds on this business every day. You get founder access, real ownership over the copy, and feedback from someone who has actually deployed nine figures of ad budget.

I've also built and continue to operate a DTC brand that reached a US$160M+ annual revenue run rate in just 2.5 years. Today, we manage a portfolio of multiple fast-growing DTC brands.

Your job is the words that sell. You decide what we make and why, then you write it: the hook, the lead, the script, the angle. Editors and UGC creators turn your scripts into finished assets, so you stay on the part that moves conversion. Every ad we ship starts as your copy. Every winner compounds.

This is a base with uncapped-upside role. We pay people based on the wins they create.

Why this seat is different

Most creative strategist jobs cap your pay, hide the data, and kill your best ideas in committee.

The pattern is the same whether you're early in your career or five years into an agency: your reps don't compound when nobody trusts you to ship. The real money sits behind layers of approval.

This seat works the opposite way. Founder access. Direct line to the data. You ship what you write. The wins compound. The pay scales with them.

What you can earn

First 90 days: Guaranteed higher base salary regardless of performance. We invest in your ramp so you can focus on learning the brand and shipping your first wins. Finish the ramp faster and you move to uncapped earnings earlier. Your speed sets the timeline.

After 90 days:

Lower base, uncapped tiered % of monthly Meta ad spend kicks in
At our current trajectory, top performers in this seat track to USD$130K–300K+ in year-one total comp
No cap. If you 2x our spend, you 2x your earnings with it.

If you want a comfortable salary that pays the same whether you ship 5 concepts or 50, stop reading. If you want your earnings tied directly to the wins you create, keep going.

What you'll do

Drive growth on our Meta ad account by writing high-converting leads, scripts, and angles, then using the data to compound the winners.

Write the copy: Leads, hooks, scripts, VSLs, and advertorials that hold a mechanism and convert. This is the core of the seat.
Competitor & market research: Live in the Meta Ad Library and TikTok. Break down what's working in our category and adjacent ones, and understand why at the structural level.
Concept development: Generate angles and storylines grounded in real consumer insight, mapped to awareness level and market sophistication. You start from a hypothesis.
Brief production: Translate your script into a brief so clear the editor executes it without guessing. This is where copy becomes a finished ad, and where most writers get sloppy.
Data-driven iteration: Analyze CTR, hook rate, hold rate, ROAS. Kill what's not working. Double down on what is.
Variants at volume: Take winners and ship new hooks, leads, VSL cuts, and advertorial reformats alongside every net new concept, without waiting to see if the first one wins.
Pipeline ownership: Run the creative pipeline end-to-end in Airtable.

We'll train you on the data and Meta side. The direct-response instinct is on you.

Who you are

The non-negotiables:

Direct-response writer first. You're fluent in awareness levels, market sophistication, and hook / lead / mechanism / proof / offer architecture. You can write a lead that stops the scroll and a script that converts, and you can say out loud why it works. Your brief is clean enough that the ad comes back the way you wrote it.
Taste. Strong, defensible opinions on what's good and bad. You can name 3 brands whose ads you'd steal from and 3 you think are wasting money. And explain why.
Pattern recognition. You can study 50 winning ads and tell us what they have in common. You see the structural threads beneath the surface. This is how we find what's coming next.
Detail-obsessed. You notice the small things that move conversion. Hook timing. Caption clarity. The wrong font in a thumbnail. The gap between a winner and an almost-winner is usually detail.
Bet-maker. You'd rather ship 10 weird angles where 1 is a unicorn than 10 safe ones that all do okay. You understand performance creative is asymmetric. The wins pay for everything else.
Not attached. When the data says your favorite concept isn't working, you cut it without arguing.
High-volume builder. You'd rather ship a v1 today than a perfect one next week.
Self-starter. Take a goal and run with it. We won't micromanage you.
Output-focused. Driven by the volume and quality of copy you ship into production.

The skills:

Strong understanding of Meta/TikTok ad platforms and what makes short-form video convert
Fluency with direct-response copy: leads, VSLs, advertorials, and the full hook-to-close
Familiarity with Airtable (or willingness to learn fast)
Understanding of how LLMs work and how to write with them

Experience: E-commerce experience is a plus. If you don't have it, you need to be obsessed with it. Actively studying DTC brands, dissecting their funnels, reading their VSLs, knowing why their leads work. If you've never thought about how brands sell with words, this isn't your role.

How to apply

Send us a Loom video answering:

Watch this ad: https://www.facebook.com/61581869763474/videos/1518624225848155. Break it down. What awareness level and market is it written for What's the mechanism, and why does the lead work What would you improve
Go to the Meta Ad Library. Find an ad from any brand you think is great. Show it to us and tell us why it works.
Send your details and Loom in our form:
https://airtable.com/appObTuJxTXLGJf2k/shrEXsIi0F5N2wrUU

That's it. No portfolio. No cover letter. We want to see how you think.

Say the word Meta at the end of your video so we know you read the whole post. The code word for the form is also Meta.

One seat. Start: ASAP.

Hiring process

Submit your Loom video and details in our form: https://airtable.com/appObTuJxTXLGJf2k/shrEXsIi0F5N2wrUU
1-on-1 with me. I'll send you $50 within 24 hours of the call, regardless of outcome. Your time matters.
Paid task. We'll give you ads to break down and a lead to write for our brand, to test your direct-response chops in depth.
Final 1-on-1 with me. We'll go deep on the paid task.

Working hours

Flexible hours
Fully remote

What we value

Three principles. If these don't fit, we won't either.

Output-focused. We pay for results.
Accountability. We own our decisions, mistakes, and outcomes.
Thirst for knowledge. We learn relentlessly. From data, customers, and each other.

Before you apply

This role demands ownership and pace. We're building a brand at speed. If you want predictable 9-to-5 work, we're not a fit. We appreciate the honesty of people who decide that early.

If you read a post like this and feel the upside more than the risk, apply.

Benefits

Fully remote
Flexible schedule
Health benefits
Paid holidays & paid leave
Uncapped compensation

Creative Strategist | Fully Remote | Uncapped Compensation