About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

Key Responsibilities
* Oversee the operation of overseas social media accounts and short-video content across key platforms including TikTok, Facebook, Instagram and YouTube. Develop localized content strategies, manage overseas social media traffic acquisition, and handle content editing to enhance brand awareness.
* Manage TikTok live streaming operations for overseas markets, encompassing live content planning, marketing strategy, and live traffic acquisition.
* Leverage diverse operational tactics to boost brand influence and drive product conversion.
* Lead localized influencer marketing, with the capability to collaborate with influencer agencies or engage influencers directly. Build and nurture influencer partnerships to expand brand reach.
* Demonstrate a deep understanding of travel product portfolios, develop effective merchandise strategies, and maintain a business-oriented mindset to maximize operational effectiveness.
* Continuously monitor performance data for live streams, short videos, and social media engagement, as well as product conversion rate.
* Rapidly adapt strategies for short-term needs while developing long-term optimization plans to drive sustained growth.

Required Qualifications
* Proficiency in English is required. Proficiency in Chinese is preferred, as this role involves communication with Chinese stakeholders.
* Proficient in the characteristics, user preferences, live streaming/short-video trends, and content strategies of overseas platforms. Proven experience in marketing, IP operation, or TikTok (or similar overseas platform) operation.
* Prior experience in live streaming, short-video production, social media management, or content marketing is highly preferred. Experience as a host or willingness to take on hosting roles is a strong plus.
* Thorough understanding of overseas platform rules and best practices.
* Possess effective operational strategies and standardized SOPs for business management.
* Creative thinker with a sharp sense of trends, abundant ideas, and strong planning and innovation capabilities to develop engaging content.
* Excellent cross-team communication skills and the ability to coordinate resources effectively to execute operational plans.
* Highly data-sensitive with strong data analysis skills to interpret performance metrics and drive data-informed decision-making.

Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What's more

* Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

* Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

* We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

* We encourage flexible work arrangement

* Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click[1] the link to learn more about What makes Trip.com Group a leading global travel service provider

Click [2] the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com

Have a good trip, and see you soon!

References

Visible links
1. https://www.youtube.com/watchv=w4D31J3atps
2. https://www.youtube.com/@TripcomGroup

Social Media & Live Streaming Operations Specialist