Tableau, Excel, Sql, Customer Segmentation, targeting, Data Analysis, Profiling, cross-functional marketing programs

customer communication , Analytics, Compliance, multi-channel campaigns, creative marketing, growth marketing

molecular diagnostics , campaign effectiveness , IVD pathology, Competitor Analysis, product launch strategies, Customer Engagement, Marketing Materials, Customer Segmentation, promotional campaigns, diagnostic products, market research, laboratory solutions

Change Management, Messaging and Positioning, Multi-tenant Platform Economics, Marketing Campaigns, Stakeholder Management, Demand Generation, Onboarding Enablement

Multi-channel campaigns, Funnels, Retention Lifecycle Marketing, Segmentation, Cohorts, experimentation, CRM lifecycle tools, User behaviour

Data Analysis, project management, Campaign Management, Event marketing, understanding of the local tech ecosystem, localization of global marketing campaigns, familiarity with AWS services

integrated campaigns, influencer marketing, Video Production, sales and marketing collaterals