ROLE:

Vice President of Sales - Retail & Residential Solar

COMPANY DESCRIPTION:

Chow Energy Public Company Limited is a leading provider in the development, design, construction, and financing of clean and renewable energy projects, both domestically and internationally. The company combines commercial growth with a strong commitment to social and environmental sustainability. With experience managing over 10,000 energy projects nationwide, Chow Energy has built a track record of reliability, scale, and quality. Team members have the opportunity to contribute to impactful projects that support the transition to sustainable energy. The organization values innovation, integrity, and long-term partnerships with clients and communities.

PURPOSE:

Lead the sales and marketing function for the Retail and Residential Solar business segments. Define and execute the commercial strategy to drive revenue growth, expand the customer base, and strengthen market share. Serve as a key partner to the Business Development (BD) team and the CEO, providing market intelligence, competitive insights, and hands-on sales leadership to accelerate the organization's growth trajectory.

KEY RESPONSIBILITIES:

1. Sales Strategy & Execution

• Develop and execute a comprehensive sales strategy for Retail and Residential Solar products, aligned with the company's annual revenue targets and long-term business objectives.

• Set annual and quarterly sales targets; monitor performance against plan and implement corrective actions as required.

• Directly engage with prospective and existing customers to present products, negotiate terms, and close deals.

• Conduct ongoing competitive analysis within the Retail and Residential Solar market, adjusting tactics and positioning to maintain a competitive edge.

2. Customer Management

• Manage and grow the existing customer portfolio while actively acquiring new accounts in the Retail and Residential segments.

• Build and nurture long-term customer relationships grounded in a deep understanding of their needs and business drivers.

• Own customer satisfaction outcomes through proactive service, issue resolution, and continuous improvement.

3. Sales Promotion & Marketing

• Plan and oversee promotional campaigns, product launches, and marketing initiatives tailored to the Retail and Residential Solar segments.

• Develop additional sales channels to diversify revenue streams.

• Manage the marketing and advertising budget, ensuring optimal return on investment and alignment with strategic priorities.

4. Business Development & CEO Support

• Provide the BD team and CEO with actionable market data, competitive benchmarking, and sales insights to support strategic decision-making.

• Collaborate on the preparation of sales proposals, tender documentation, and client presentations.

• Work cross-functionally with Engineering, BD, and Marketing Communications to ensure seamless alignment with overall business objectives.

5. General Management

• Maintain and improve quality management systems relevant to the sales and marketing function.

• Prepare and manage the annual departmental budget.

• Deliver regular performance reports on sales results, marketing ROI, and key commercial metrics to senior leadership.

QUALIFICATIONS:

Education

• Bachelor's or Master's degree in Business Administration, Marketing, Engineering, Energy Management, or a related discipline.

Experience

• Minimum 7 years of progressive experience in sales and marketing, including at least 3 years in a management or leadership role.

• Demonstrated track record in the renewable energy sector, particularly solar, is strongly preferred.

• Prior exposure to C&I (Commercial & Industrial) and Utility-Scale project environments is a distinct advantage.

Skills & Competencies

• Exceptional sales acumen and negotiation skills with a proven ability to close complex deals.

• Strong interpersonal and relationship-building skills across diverse stakeholder groups.

• Excellent command of English—both written and verbal—for professional and client-facing communication.

• Strategic planning and analytical thinking with the ability to translate market data into actionable strategies.

• Creative problem-solving and a data-driven approach to marketing and sales optimization.

• Proven leadership capability with experience managing and developing high-performing teams.