APJ Integrated Marketing Director

APJ Integrated Marketing Director

Vmware
15-18 years
Not Specified

Job Description


Job Description :
APJ Integrated Marketing Director
Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy - from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell's product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.
Join us as a APJ Integrated Marketing Director on our Field Marketing team in Singapore to do the best work of your career and make a profound social impact.
What you'll achieve
As a Field Marketing Director, you will lead a team focused on the development and execution of the go-to-market field marketing plans to support specific growth initiatives, localizing and adapting global content and programs to achieve sales demand.
You will:

  • Develop APJ Marketing integrated marketing strategies and roll out across the region.

  • Align and work in lock step with APJ business unit leaders to ensure marketing plans support key business priorities.

  • Work with Corporate Marketing, International Marketing, BU Marketing, Field, Partner and CORE and Specialty Sales and cross-organizational functions to create a plan of initiatives that are in alignment with brand strategy, BU strategies, business plan objectives, and existing corporate programs.

  • Develop and execute agreed upon marketing programs and sales tools in APJ and creation of/or participation in 3rd-party industry events.

  • Manage our segment marketing and campaigns strategy for APJ.

  • Lead overall APJ digital marketing strategy as well as the execution of search and engagement/advertising. Act as the key relationship owner with our Media agency. Enable and provides insight to country marketing teams on content syndication and digital demand generation.

  • Manage to a defined budget.

  • Lead our events strategy and manage the adaptation, design and execution of flagship regional events.

  • Work with APJ regional field, channel and BU sales leads to determine best practices for targeted and broad-base business programs.

  • Manage communications flow to the country marketing team to ensure assets and campaigns are aligning with the market in an integrated marketing approach.

  • Leverage Alliance partnerships to ensure integrated marketing programs and activities as applicable.

Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here's what we are looking for with this role:
Essential Requirements

  • Values based and empathetic people leader who is passionate about empowering and developing a high performing and energised team.

  • Min 15 + years of experience leading a regional or field marketing team in a fast-moving B2B environment.

  • Strong stakeholder management skills and strong presentation, written and verbal communications skills. Ability to communicate conceptually and tactically - including strategy, planning, data insights and execution details.

  • The candidate must have good business acumen, be sales-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to work with all levels of management across the organization and translate data and insights into strategy and action plans.

  • Experience in managing and executing all aspects of regional marketing including events, digital, ecommerce, ABM, vertical programs and propensity based outbound programs.

  • Experience in managing large scale, flagship marketing events.

  • Self-starter with demonstrated ability to manage, collaborate, leverage and thrive in a fast-paced matrix environment.

  • Ability to identify new opportunities and strategies to add value to the business and establish project teams to implement

  • Strong budget management and reporting skills.

  • Sound understanding of the IT market - Hardware, Cloud and Services. As-a-service experience a plus.

Here's our story now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We're proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What's most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn't stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what's next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 .
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy .

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About Vmware

Job Source : jobs.dell.com

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