APJ PLM for Inspiron DT and XPS DT

APJ PLM for Inspiron DT and XPS DT

5-8 years
Not Specified

Job Description

Job Description :
Product Marketing Advisor
As a global business with game-changing products, there's always scope for Dell Technologies to grow sales and expand market share. So, a highly skilled Product Marketing team is essential. Our team has real vision. They develop and implement strategic approaches to solutions and technology marketing that put our products and services at the forefront of our customers minds. Always ready to adjust strategies in response to market change and competition, the team works closely with sales, product partners and vendors. Crucially, their remit goes beyond the customer value proposition to making sure product development is informed by customer insights.
This role reports to the Product Go to Market (PGTM) Leader for Asia Pacific, as part of the Global PTGM team. The role, Client Product Marketing Adviser is responsible for leading the Desktop portfolio of products for Consumer business in APJ. This is role that requires strong understanding of the PC market, emerging technologies and usage models. The role will have product line and business management responsibilities including conceptualizing & driving programs, market opportunity analysis, competitive analysis, customer usage insights, product development planning, inputs into pricing and launch management. It is a highly dynamic role where you will have the opportunity to work with talented people across the various departments at Dell and be highly influential in delivering the optimal business result for the company for the region.
The successful candidate will possess a very high level of business and financial acumen and be able to seamlessly demonstrate strong command skills in a business and management environment.
The Product Line Manager would take a leadership position on Influence product directions based on market analysis of Dell's regional markets, and Dell Asia Pacific requirements. You will also be developing and deploying programs to train Dell Sales and other departments on the products.
Other responsibilities will include:
Driving programs and projects with a view of attaining the goals of the company over each products life cycle. Analyzing, recommending and implementing regional expansion opportunities in conjunction with individual country marketing and sales managers.
Detailed Roles and Responsibilities:
1. Product Roadmaps:
Review and make recommendation on product planning document (Product Features Guide and Business Contract) Interlock with PG, key features recommendation / clarification
Align with regional colleagues on product strategy Deliver regular monthly interlocks with PGTM leader (or more frequently as required). Build platform BC to address market coverage & share gain: secure country BC commit, engage Sales & Brand to meet quarterly target and BC lifecycle
2. Co-Own Product Launches & EOL:
Ensure products documents including Reviewers Guide, Product Features Guide, Sales Aid, 1-Pager, Benchmarks, Competitors Comparison, Product Guide, Training Slides, Media Presentation, etc. Final pass on documentation Own the product training strategy. Manage overflow of operational items
3. Execution:
Lead launches: working with SCM/DMA teams to ensure effective product launch and End of Life management Work with PG & cycle planning teams to produce/maintain effective sales tools
Work with Product specialist and segment to continuously improve sales competence.
Evaluate large deal/tender specs for Sales to recommend best solution.
Cross collaborate with demand supply on forecast vs. market premium, left to sell, E&O management. Cross collaborate with pricing teams on competitive analysis, pricing actions e.g. E&O management, discount guidance.
4. Drive and own Business Results
Have the ABC's always be curious mindset. Meeting key business objectives / identifying opportunities for profitable market share growth: units, PRU, PMU & other quarterly LOB key priorities. Understand key drivers in business: customer requirements, market & competition analysis Deliver an effective weekly Business Management system with clear agreed action items. Work with Product Group team to shape product planning, development & directions
5. Manage Product Evaluation/Media Review
Feedback to PG on eval configs, quantities, addresses, Work with Corp Comm to establish, maintain and execute robust PR strategy Own PR agency and corp com product briefing
6. Develop and Deploy jointly with Product Specialist(s) an effective product training plan
New products training Product refreshing training,
New Hire Orientation Training
Sales force product testing/certification
Qualifications & Requirements:
1. Minimum 5 years of relevant experience in a product marketing / marketing / Brand role
2. Engineering degree/equivalent MBA a plus.
3. Good understanding of PC markets and modern technologies.
4. Strong organizational and planning skills.
5. Effective communication skills, both verbal and written.
6. Fluency in English (spoken and written).
7. Familiarity with Asian business practices.
8. High degree of integrity.
9. Ability to thrive in a high-growth, fast-paced and demanding environment
Here's our story now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We're proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What's most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn't stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what's next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 .
Application closing date: DD Month YYYY
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy .

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