. Develop a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
. Designs, builds, and maintains our social media.
. Create and manage content for Ripley's Media social, database marketing, campaigns, and other forms of digital communication.
. Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
. Identifies trends and insights and optimizes spend and performance based on the insights.
. Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
. Plans, executes, and measures experiments and conversion tests.
. Collaborates with internal teams to create landing pages and optimize user experience.
. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
. Identifies critical conversion points and drop-off points and optimizes user funnels.
. Develop and monitor campaign budgets.
. In-depth knowledge of current digital trends
. Experience in digital marketing in the Lending industry, or a related field
. Experience with SEO and SEM strategy and keyword research
. Understanding of website analytics tools, such as Google Analytics
. Analytical mind, with a passion for measuring data
. Familiar with financial planning and strategy
. In-depth knowledge of various social media platforms and best practices.
. Ability to analyze consumer metrics, reports, and trends.
. Thai nationality.
Minor International is a Thai multi-national company based in Bangkok, Thailand. The three core businesses of Minor are hospitality, restaurants and lifestyle brands distribution, operated under subsidiary companies Minor Hotels, Minor Food, and Minor Lifestyle respectively