Assistant Digital Marketing Manager

Job Description

. Develop a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
. Designs, builds, and maintains our social media.
. Create and manage content for Ripley's Media social, database marketing, campaigns, and other forms of digital communication.
. Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
. Identifies trends and insights and optimizes spend and performance based on the insights.
. Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
. Plans, executes, and measures experiments and conversion tests.
. Collaborates with internal teams to create landing pages and optimize user experience.
. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
. Identifies critical conversion points and drop-off points and optimizes user funnels.
. Develop and monitor campaign budgets.

Qualifications

. In-depth knowledge of current digital trends
. Experience in digital marketing in the Lending industry, or a related field
. Experience with SEO and SEM strategy and keyword research
. Understanding of website analytics tools, such as Google Analytics
. Analytical mind, with a passion for measuring data
. Familiar with financial planning and strategy
. In-depth knowledge of various social media platforms and best practices.
. Ability to analyze consumer metrics, reports, and trends.
. Thai nationality.