Commercial Director

12-14 years
a month ago
Job Description


  • Develop strategies and plans to adjust to the market situation in real time
  • Manage and motivate a team to increase sales and ensure efficiency
  • Manage manpower planning and cost efficiency
  • Monitor store performance by comparing actual results with plans and forecasts
  • Conduct business studies on past and future comparative performance to identify trends and forecast models. Also, advise recommended actions to a Retail/Area Manager for improving sales and service excellence at Ravipa's store.
  • Oversee and ensure compliance of all staff with established company policies.
  • Oversee inventory management and ensure that products are stocked in appropriate quantities.
  • Communicate and align company standards to ensure efficiency, such as product display and in-store media.
  • Design and develop programs to uplift the qualitative and service/sales skills of sales advisor staff
  • Identify and research potential areas / events for new store opening
  • Plan and monitor boutique setups, including refurbishments, renovations, repair shops, and any other related issues.

Customer Relationship Management (CRM):

  • Lead and manage CRM strategies across the company to encourage customer retention and customer loyalty
  • Make decisions on the CRM platform structure to ensure effective work and capture all required information at key points in the customer life cycle
  • Develop loyalty program calendar and work with execution partner to deploy marketing campaigns, initiatives, and events to increase member acquisition
  • Contribute to the development and execution of CRM and sales strategies (online) aligned with commercial ambitions, aiming to optimize customers engagement and enhance the sales team experience
  • Develop and maintain client relationships including VIP customer
  • Take care and advise subordinates to ensure effective performance and promotion preparation

Social & E-Commerce:

  • Lead social and e-commerce sales funnel analysis and develop actionable insights
  • Develop category/brands trade plan and prioritize campaign level for each platform to drive commercial performance to achieve target
  • Create campaign mechanic and promotional scheme that fit with platform's insight
  • Manage and collaborate with cross-functional teams, including product management and operations
  • Manage and monitor online inventory stock

Corporate and International Sales:

  • Partnering with international corporate to execute business opportunities, such as global markets, exhibitions, events, or official stores
  • Foster and maintain strong relationships with key individuals in customer accounts and strategic marketing partners
  • Optimise operational efficiency, including strategic reviews of territory warehousing and distribution
  • Manage accounts of existing clients base for upsell & cross sell opportunities


  • Bachelor/Masters in Marketing/Business Management or related fields
  • At least 12 years work experience in Sales / Retail / Business development or relevant fields
  • Experience in handling retail stores operations
  • Experience in handling social and e-commerce platform
  • Good interpersonal and communications skills
  • Excellent project and time management skill
  • Strong leadership skills and supervise experienced
  • Good command in English
  • Be able to work in Bangkok and Up-country

Job Source: