Consumer Brand Marketing Specialist

About Bangkok Chocolate

We're launching Thailand's first viral chocolate brand - Bangkok Chocolate - featuring authentic Thai dessert flavours targeting tourists, locals, and export markets. Think Dubai Chocolate meets authentic Thai culture.

Our Mission: Make Bangkok Chocolate the must-have souvenir and Instagram-worthy treat that puts Thailand on the global chocolate map.

Role Overview

We need a consumer brand marketing expert to transform our premium chocolate concept into Thailand's next viral sensation. You'll own the entire consumer marketing strategy - from influencer partnerships to social commerce - while we handle B2B distribution.

This is a startup role: You'll be employee #1 in marketing, building everything from scratch with significant autonomy and equity potential.

Key Responsibilities

Brand & Social Strategy (40%)

Develop and execute viral marketing campaigns for Bangkok Chocolate launch

Create brand positioning strategy for tourist + local markets simultaneously

Manage all social media channels (Instagram, TikTok, Facebook, LINE)

Design content calendar and storytelling strategy around Thai culture + premium chocolate

Influencer & Partnership Marketing (30%)

Build and manage network of food, travel, and lifestyle influencers in Thailand

Execute influencer campaigns targeting tourists and Thai millennials/Gen Z

Partner with hotels, airports, and tourist attractions for cross-promotion

Manage blogger and media relationships for product reviews and features

E-commerce & Sales Support (20%)

Launch and optimize Bangkok Chocolate on Shopee, Lazada, and social commerce

Create compelling product listings, descriptions, and visual content

Manage online customer experience and reviews

Support retail partner marketing (provide materials, training, POS displays)

Content Creation & Brand Assets (10%)

Coordinate product photography and video content creation

Develop marketing materials for retail partners

Create unboxing experiences and shareable moments

Manage brand guidelines and visual consistency

Required Qualifications

Must-Have Experience:

5+ years consumer marketing in Thailand (food, lifestyle, or tourism brands)

Proven track record launching or growing consumer products to viral success

Strong influencer network in food/travel/lifestyle space in Thailand

Social media expertise - Instagram, TikTok content creation and advertising

E-commerce experience - Shopee, Lazada, social selling

English fluency (written/spoken) + Thai language skills preferred

Thailand resident

Ideal Background:

Experience marketing premium/luxury products in Thailand

Tourism industry knowledge (how tourists shop and discover products)

Food/beverage marketing background

Startup experience or entrepreneurial mindset

International brand experience (understanding global vs. local positioning)

What We're Looking For

Personal Qualities:

Entrepreneurial spirit - You thrive in startup environments

Creative thinking - Can make products go viral through innovative campaigns

Cultural bridge - Understand both Thai culture and international tourist expectations

Execution-focused - Turn strategies into measurable results quickly

Growth mindset - Excited about building something from zero to market leader

Success Metrics You'll Own:

Social media followers and engagement rates

Influencer campaign reach and conversion

E-commerce sales and conversion rates

Brand awareness in target demographics

Tourist market penetration and recognition

What We Offer

Compensation Package:

Base Salary: TBD (based on experience)

Performance Bonuses: Based on sales targets

Equity Options: Significant ownership stake in growing brand

Annual Increases: Based on brand growth and performance

Benefits & Perks:

Flexible working: Hybrid remote/office setup

Creative Freedom: Build marketing strategy from scratch

International Exposure: Export market development opportunities

Professional Development: Conference attendance, training budget

Product Perks: Unlimited Bangkok Chocolate (obviously!)

Growth Potential: Head of Marketing role as company scales

Work Environment:

Small team - Direct access to founder and decision-making

Fast-paced - Startup environment with rapid execution

Collaborative - Work closely with production and business development

Results-oriented - Focus on outcomes, not just activity

Application Process

How to Apply:

Send to [Confidential Information] with subject line: Marketing Specialist - Bangkok Chocolate

Required Application Materials:

1. Cover Letter (Required) Answer these specific questions:

How would you make Bangkok Chocolate go viral in Thailand

What's your experience with influencer marketing in the food/lifestyle space

Show us one consumer brand campaign you created that drove real sales results

Why are you excited about building a Thai chocolate brand from scratch

2. Resume/Portfolio

Include links to social campaigns you've managed

Show metrics/results from previous consumer marketing roles

List your influencer network connections (general categories, not names)

3. Strategy Sample

Create a brief (1-page) marketing strategy for launching Bangkok Chocolate - include:

Target audience definition

Key messaging

Influencer approach

Social media tactics

Success metrics

Interview Process:

Initial Screening: 30-minute video call about experience and fit

Strategy Session: 1-hour deep dive into your Bangkok Chocolate marketing ideas

Final Interview: Meet the founder and discuss role expectations, compensation, equity

Timeline:

Applications due: October 15, 2025

Interviews: October 20-30, 2025

Start date: December 1-15, 2025 (flexible based on product readiness)

FAQs

Q: Is this role suitable for someone early in their career

A: We need someone with proven results, but if you're 5 years in with strong achievements, absolutely apply.

Q: Do I need to know Thai language

A: Preferred but not required if you have strong Thai market experience and can work with local freelancers.

Q: Will I travel for this role

A: Occasional travel to Chiang Mai (where production happens) and key tourist destinations for market research.

Q: What's the company culture like

A: Startup energy, results-focused, creative freedom, direct communication, rapid decision making.

Ready to Build Thailand's Next Viral Brand

This is your chance to be the marketing architect behind Bangkok Chocolate's rise from startup concept to nationally recognized brand. You'll have the creative freedom, resources, and support to make it happen.

We're not looking for someone to execute our marketing plan - we're looking for someone to create and own the marketing strategy that makes Bangkok Chocolate a household name.

Apply now and let's make chocolate history together!